Creative-minded people like limitations. No, seriously, we do. We’re not all free-wheeling starving artists who doodle unicorns in the margins of our notebooks when we should be listening. Okay sometimes we do that, too. But most of us can’t completely stifle our left brain; we need order and boundaries to direct our thinking.
Which is why we love projects like this one from Runza: for each monthly promotion in the store, we’re tasked with writing little sayings to go on the letter board marquees outside their restaurants. It’s a seemingly minute detail, but then again, they’re giant words on a giant sign outside of one of the region’s most recognizable fast food names.
And it becomes an even more exciting challenge for a creative when you factor in the medium’s limitations:
So the limitations are many. But we love the challenge, and the opportunity to have a little fun with the writing. So here are a few of the winners: headlines that fit on a marquee, didn’t require commas and were approved by several people.
As fun as those were, there are a few beloved lines that never ended up on a marquee (at least, not that we ever saw anyway), thanks to the much sounder, wiser judgment of our client. Here are a few of our favorites from the cutting room floor:
Lots of fun. With not a lot of letters. And again, no commas. But hey, we love limitations around here.