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The Lincoln American Marketing Association’s 10th Annual Prism Awards celebrated some of the best marketing in the Lincoln and mid-Nebraska area. This year, Swanson Russell’s employees paid tribute to “Lincoln’s Marketing Stars” at the awards ceremony held at Embassy Suites.
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Posted under: Agency
It’s interesting that we have no problem accepting that we must upgrade, replace or exchange software because the old technology won’t cut it in the future. Yet, we have a difficult time applying the same upgrades to our thinking. This was just one of the ideas highlighted at the 2013 National Agri-Marketing Association (NAMA) Conference in Kansas City, April 17-19.
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Posted under: Agribusiness, Branding, Creative, Social Media, Strategy
Brands of all sizes, come sit down. We need to talk about your behavior on social media. It may be hard to admit, but no matter how close you feel to your audience, you have to remember that they’re not your friends. The sooner you accept that, the sooner you can enjoy the special opportunity you have as a marketer using social media.
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Posted under: Green Industry, Social Media, Strategy
We don’t do annual meetings like everyone else does annual meetings. Check out this recap of our 2013 meeting, complete with some incredible custom motion graphics and a rundown of what we learned.
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Posted under: Agency
We’ve been spinning yarns for fishfinder-maker Humminbird for years. When our friends at Humminbird decided to explore new waters, we jumped at the opportunity to help tell the tale. Check out this travel journal account of a recent photo shoot off the coast of Florida.
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Posted under: Outdoor Recreation, Agency, Creative
As health care marketers, we are all guilty of creating and utilizing marketing communications born from the “echo chamber” of traditional hospital marketing. When I need a fresh insight, I find it pays to step out of the health care industry and look to the broader context of consumer marketing for ideas that we can adapt to the health care marketplace.
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Posted under: Health Care, Branding, Interactive, Social Media, Strategy
Jen Landis and Aaron Jarzynka recently returned from SXSW® in Austin, Texas - a first-time experience for both of them. They brought back a lot of great stories, pictures, and insider tips for future attendees. Lucky for us, they’re willing to share a few.
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Posted under: Agency
Reaching your green industry audience online may seem like a daunting task – especially if your product is geared towards one of the niche parts of that market, such as greenhouse owners and managers or golf course superintendents. Regardless of the online audience you are after, following a simple set of rules can help streamline the process. This post looks at the steps to take in order to ensure that your next green industry online campaign is a successful one.
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Posted under: Green Industry, Media
Sometimes simple events have an interesting chain reaction. Like when a mason decides to create his own metal scaffolding company, which grows over decades to become an industry standard bearer. Or when his company, Safway, asks for a simple creative solution from the team at Swanson Russell, and ends up with an entirely new brand identity. This is the story of how we’re helping Safway Scaffolding and Access Solutions get to the top.
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Posted under: Construction, Branding, Creative
Why Consumers Are Bored with Your Hospital Advertising
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Posted under: Health Care, Branding, Creative, Strategy