I recently attended a Content Strategy meet up in Omaha lead by Kristina Halvorson, one of the most important voices in the content strategy conversation, and a co-author of Content Strategy for the Web. To be quite honest, I was a little overwhelmed being in a room full of developers and interactive-types that had specific questions and well-defined reasons for being there. But as the conversation got going, I realized that I deal with content planning and content strategy all the time – just maybe not always in the context of the Web.
For generations to come, Swanson Russell employees will recount the day sausage was tossed freely and beer inspired cheer for all. The day we learned the true meaning of mediocre polka dancing. The day of Oktobeerfest: Extreme Sausage Edition. At least we have a delicious video to keep you full until next year.
Oom-pah! Check it out.
Agency, Green Industry
There was a time when brand management responsibilities focused largely on making certain that your company and products had a consistent look and feel across all marketing communications materials and in all market segments. In today’s digital world, brand management is now a round-the-clock responsibility, with your organization represented across an increasingly fragmented media environment. It’s more than managing consistency; it’s managing an “experience” for both the distributors and end users of your products.
For the first time, more than half of all American mobile customers own a smartphone, according to a report released in May by Nielsen. That's up from 38% a year ago, with YouTube being one of the top 5 most visited mobile apps. The number of iPhone and Android users doubled last year, so it has never been a better time to use video to help brand your company and increase SEO.
The rapid growth of smartphones and tablets means that as much as half of your audience will access your email messages on mobile devices. That growth opens many exciting opportunities for marketers, but also presents new challenges when it comes to designing messages. Potential customers form perceptions of your brand based on your marketing communications. Email messages that are difficult to read and interact with give prospective customers reason to question the quality of the products and service you will deliver.