Our mission: Catch the attention of the top 15 golf writers in the world with the news about Leupold’s latest rangefinder. Here’s how we pulled it off with a mailer that was later called “the best press kit ever.”
We started a revolution. In 2013 when we launched the Zuprevolution campaign for Zuprevo™ antibiotic (Merck Animal Health), we presented livestock producers with a new-chemistry alternative to traditional bovine respiratory disease (BRD) therapy. Cattle producers raised the Zuprevo flag—and their voices—in this “take action” campaign.
We've asked different SR employees to share the Spotify playlists they use to stay productive from day-to-day - whether they're coding a website, laying out a catalog or crafting a creative brief. We'll share them on Tuesday from time to time here at Orange Dot as part of our Swanson Russell Tunesday series.
Posted under: Agency
As we continue to see a rise in physician-lead healthcare organizations as well as mergers and acquisitions of physician practices into large health systems, it’s even more important for marketers to establish trusting relationships with physicians and build credibility as you lead them through marketing strategy. We’ve compiled several ideas to get you started.
You never know what to expect when you grow up on a remote cow-calf ranch in the middle of South Dakota. Country kids learn at an early age to take life in stride, do their part and survive despite the fact that 35 miles of poorly maintained dirt and gravel roads separate you from the nearest grocery store, theater, or anyone you’re not related to.