Google+

Orange Dot

Jul
14
2014

Agency

What I Do Around Here: Public Relations

Jeff Salem, Public Relations Counsel

In our third edition of our “What I Do Around Here” series, we take a look at the Public Relations department to figure out just what they do all day, what makes them tick and why they’re the only department in the agency that knows how to make coffee.

Continue reading this article

Posted under: Agency, Public Relations

Jul
14
2014

Agency, Green Industry

Team Up for Bigger Coverage

Melissa Dohmen, Public Relations Counsel

In PR, it’s not atypical to work with a client or promote a product that is relatively unknown. Working with an “unknown” has both its unique set of challenges and opportunities, but when it comes to publicity, it usually means coming up with ideas that will make a big media splash. Or, partnering with another organization who can help you do that.

Continue reading this article

Posted under: Agency, Green Industry, Public Relations, Strategy

Jun
18
2014

Agency

Key Considerations for Mobile App Development

Megan Jenkins, Account Manager

With the continued growth and proliferation of mobile devices, the development of branded mobile applications is a hot topic. Health care marketers must recognize the growing need for mobile apps, the context in which their target audiences use them and the steps required to keep the app relevant and useful.

Continue reading this article

Posted under: Agency, Interactive, Marketing, Strategy

Jun
12
2014

Green Industry

Growth through Acquisition

Kelly Tyrrell, Account Manager, Green Industry

In every industry, companies changing hands is becoming routine. The Green Industry is no exception. In 2011, Swanson Russell was an eyewitness to a changing of the guard. Israeli Chemicals Ltd. (ICL) acquired Scotts Professional Products, an agency client for more than a decade. Announcement of this acquisition was publicized and a new name for this global professional business group was introduced: Everris®.

Continue reading this article

Posted under: Green Industry

Jun
04
2014

Agency

Boomerangs

Charlie Stephan, Senior Writer/Producer

Our “boomerangs” (employees who have left for other opportunities and then returned to Swanson Russell) sat down to talk to us about what brought them back to Swanson Russell.

Continue reading this article

Posted under: Agency