With smart phones being purchased more often than personal computers and mobile web browsing predicted to surpass desktop web browsing this year, mobile marketing has quickly become a very relevant – and essential – part of every marketing mix. And agriculture is no exception.
Brands are the basis of an organization’s emotional and psychological relationship with its customers. A brand is basically an organization’s “personality,” and it must be nurtured and strengthened over time. When it’s done well, PR is quite possibly the most subtle yet effective way to build and communicate a brand image. The key is to work a consistent brand message into all aspects of your communications mix—and back it up with your actions.
Construction, Green Industry
Like many of our clients in the B2B space, the sales team at Vista Professional Outdoor Lighting embraces mobile technology and uses it to help sell their products; whether that means they are using their latest app or getting the most current product information from their website. That’s why when we helped re-design their website last year, they opted to go the extra mile and optimize the site for mobile. As a whole, B2B businesses are adopting mobile at a rapid pace.
The Lincoln American Marketing Association’s 10th Annual Prism Awards celebrated some of the best marketing in the Lincoln and mid-Nebraska area. This year, Swanson Russell’s employees paid tribute to “Lincoln’s Marketing Stars” at the awards ceremony held at Embassy Suites.
Posted under: Agency
It’s interesting that we have no problem accepting that we must upgrade, replace or exchange software because the old technology won’t cut it in the future. Yet, we have a difficult time applying the same upgrades to our thinking. This was just one of the ideas highlighted at the 2013 National Agri-Marketing Association (NAMA) Conference in Kansas City, April 17-19.