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Orange Dot

  • Jul
    14
    2014

    Construction

    Creating an Unforgettable Trade Show Experience

    Sarah Bisbee, Account Manager

    Trade show booth promotions are tricky. So, how do you plan and execute a booth promotion that draws traffic to your booth, keeps attention on your booth, and simply and effectively sells your message?

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    Posted under: Construction, Creative, Strategy

  • Jul
    14
    2014

    Agency

    What I Do Around Here: Public Relations

    Jeff Salem, Public Relations Counsel

    In our third edition of our “What I Do Around Here” series, we take a look at the Public Relations department to figure out just what they do all day, what makes them tick and why they’re the only department in the agency that knows how to make coffee.

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    Posted under: Agency, Public Relations

  • Jul
    14
    2014

    Agency, Green Industry

    Team Up for Bigger Coverage

    Melissa Dohmen, Public Relations Counsel

    In PR, it’s not atypical to work with a client or promote a product that is relatively unknown. Working with an “unknown” has both its unique set of challenges and opportunities, but when it comes to publicity, it usually means coming up with ideas that will make a big media splash. Or, partnering with another organization who can help you do that.

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    Posted under: Agency, Green Industry, Public Relations, Strategy

  • Jun
    18
    2014

    Agency

    Key Considerations for Mobile App Development

    Megan Jenkins, Account Manager

    With the continued growth and proliferation of mobile devices, the development of branded mobile applications is a hot topic. Health care marketers must recognize the growing need for mobile apps, the context in which their target audiences use them and the steps required to keep the app relevant and useful.

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    Posted under: Agency, Interactive, Marketing, Strategy

  • Jun
    12
    2014

    Green Industry

    Growth through Acquisition

    Kelly Tyrrell, Account Manager, Green Industry

    In every industry, companies changing hands is becoming routine. The Green Industry is no exception. In 2011, Swanson Russell was an eyewitness to a changing of the guard. Israeli Chemicals Ltd. (ICL) acquired Scotts Professional Products, an agency client for more than a decade. Announcement of this acquisition was publicized and a new name for this global professional business group was introduced: Everris®.

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    Posted under: Green Industry