In our third edition of our “What I Do Around Here” series, we take a look at the Public Relations department to figure out just what they do all day, what makes them tick and why they’re the only department in the agency that knows how to make coffee.
Agency, Green Industry
In PR, it’s not atypical to work with a client or promote a product that is relatively unknown. Working with an “unknown” has both its unique set of challenges and opportunities, but when it comes to publicity, it usually means coming up with ideas that will make a big media splash. Or, partnering with another organization who can help you do that.
With the continued growth and proliferation of mobile devices, the development of branded mobile applications is a hot topic. Health care marketers must recognize the growing need for mobile apps, the context in which their target audiences use them and the steps required to keep the app relevant and useful.
In every industry, companies changing hands is becoming routine. The Green Industry is no exception. In 2011, Swanson Russell was an eyewitness to a changing of the guard. Israeli Chemicals Ltd. (ICL) acquired Scotts Professional Products, an agency client for more than a decade. Announcement of this acquisition was publicized and a new name for this global professional business group was introduced: Everris®.
Posted under: Green Industry