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Orange Dot

May
28
2014

Green Industry

The Big Picture: Commercial Market Report (Part 3 of 4)

Stephanie Riekhof/Associate Account Supervisor, Jeff Deans/Writer

Staying on top of current market conditions is the first step to marketing decisions that move the needle. That’s why we are providing the Green Industry Commercial Market Report, a foundation for smart marketing strategies and campaigns for businesses that serve commercial lawn and landscaping professionals.

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Posted under: Green Industry

May
23
2014

Agribusiness

Why People Who Eat Food Should Watch Farmland

John Vogel, Writer/Producer

The thought struck James Moll while walking through a supermarket: he had no true concept about the origins of his food. Where did it come from? Who produced it? What kind of lives did they live? The Los Angeles native and Academy Award-winning filmmaker then began a quest to find the answers. So, what kind of movie does an urbanized, toast-of-Hollywood director make about farming? Here are our top ten reasons for viewing Farmland.

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Posted under: Agribusiness

May
22
2014

Health Care

What I Saw at the Forum

Heidi Grunkmeyer, Account Supervisor

Many of the things we heard from speakers and practitioners alike are not new, but they are becoming increasingly important: building and maintaining a strong brand, digital marketing, content marketing and metrics, metrics, metrics.

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Posted under: Health Care

May
16
2014

Agency

What I Do Around Here: Account Service

Amber Wolff, Associate Account Manager

In the second edition of our “What I Do Around Here” series, we highlight each of the three major account service positions at Swanson Russell. We’ll also explain why the question, “what do people in account service do every day?” isn’t as easy to answer as it may seem.

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Posted under: Agency

May
16
2014

Agency

$2 Hot Dog, $1 Water

Charlie Stephan, Writer/Producer

The bizarre – and surprisingly heart-warming – story of one designer’s last day at Swanson Russell.

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Posted under: Agency, Interactive