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Orange Dot

  • Nov
    05
    2014

    Agency

    What I Do Around Here: Traffic

    Jenna Sutterfield, Assistant Traffic Manager

    When people ask me what my job is, I tell them that I work in the Traffic department at an advertising agency. Some ask if that means that I work in the parking lot, and some even ask if I wear a bright orange safety vest. Although I wouldn’t mind the fresh air, orange isn’t really my color.

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    Posted under: Agency

  • Oct
    29
    2014

    Outdoor Recreation

    How We Created The “Best Press Kit Ever”

    Jeff Patterson, Senior Vice President, Director of Public Relations

    Our mission: Catch the attention of the top 15 golf writers in the world with the news about Leupold’s latest rangefinder. Here’s how we pulled it off with a mailer that was later called “the best press kit ever.”

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    Posted under: Outdoor Recreation, Branding, Public Relations

  • Oct
    03
    2014

    Construction

    We Started a Revolution

    Kathleen Durkin, Vice President/Creative Director

    We started a revolution. In 2013 when we launched the Zuprevolution campaign for Zuprevo™ antibiotic (Merck Animal Health), we presented livestock producers with a new-chemistry alternative to traditional bovine respiratory disease (BRD) therapy. Cattle producers raised the Zuprevo flag—and their voices—in this “take action” campaign.

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    Posted under: Construction, Creative

  • Sep
    30
    2014

    Agency

    SR Tunesday: Wade's Playlist

    Wade Hilligoss, PR Writer

    We've asked different SR employees to share the Spotify playlists they use to stay productive from day-to-day - whether they're coding a website, laying out a catalog or crafting a creative brief. We'll share them on Tuesday from time to time here at Orange Dot as part of our Swanson Russell Tunesday series.

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    Posted under: Agency

  • Sep
    26
    2014

    Health Care

    Tips on Developing Physician Support for Marketing

    Megan Jenkins, Account Manager

    As we continue to see a rise in physician-lead healthcare organizations as well as mergers and acquisitions of physician practices into large health systems, it’s even more important for marketers to establish trusting relationships with physicians and build credibility as you lead them through marketing strategy. We’ve compiled several ideas to get you started.

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    Posted under: Health Care, Strategy