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Orange Dot

Sep
18
2013

Agency

2013 Interactive Retreat – A Retreat of Thrones

Molly Sharp, Interactive Production Coordinator

Swanson Russell gives its employees the unique opportunity to hold department retreats once a year. Some of the more popular retreats have included attending a Salt Dogs game or a tour of a local screen-printing shop, and always end with a renewed sense of camaraderie. Have we convinced you to come work with us yet? Click here to read more about this year’s Interactive Retreat.

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Posted under: Agency, Interactive

Aug
28
2013

Agribusiness

A Chipotle-Spiced Controversy

Jana Schneider, Account Coordinator

NAMA Boot Camp has been bringing ag rookies together for 10 years to embed the basics of agriculture and marketing in established and young professional minds alike. As a young professional myself, I found that an interesting thing becomes apparent when you bring together individuals from different walks of life and various parts of the country: perspective.

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Posted under: Agribusiness, Social Media

Aug
23
2013

Construction

Technology on the Jobsite

Amber Wolff, Associate Account Manager and Jack Christie, Production Artist

It’s not surprising to learn that technology, in one form or another, is becoming a new normal for most people. People check their email, make calls and access their Facebook accounts from a virtually unlimited number of places. The construction site, with all the dirt, grit and heavy machinery, probably isn’t somewhere that you would expect to find such expensive devices. But we know that’s not true.

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Posted under: Construction, Social Media

Jul
24
2013

Agribusiness

How to Win With Trigger Emails

Parker Stoner, Senior Vice President/Director of Database Marketing

Year after year, studies show that email marketing delivers the best return-on-investment of all marketing communications tools. And trigger emails – messages sent to individuals based on their actions or lack of actions – typically achieve the top results of all emails. Thus, they represent the “best of the best.” Unfortunately, many agriculture marketers rarely or never use this tool – limiting themselves to basic broadcast email messages.

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Posted under: Agribusiness, Database Marketing, Strategy

Jul
19
2013

Agency

PRSA Midwest District Conference: Defining the Expanding Role of Public Relations

Kellie Wostrel, APR, Public Relations Manager

After a year of planning, the PRSA Midwest District Conference kicks off in Omaha next week! More than 15 chapters across the Midwest, 160 public relations professionals and nearly 30 speakers will join together for two days of professional development and networking opportunities.

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Posted under: Agency, Public Relations