Orange Dot
When we set out to rebrand an iconic Nebraska name, we asked one simple question: Whatcha got cookin? Dorothy Lynch Home Style salad dressing is a staple on dinner tables around here, but we wanted people to know that it’s a lot more than salad dressing. This full-scale campaign – complete with TV, packaging, point of purchase and a new website – introduced Dorothy Lynch fans to a new world of ways to use their favorite dressing.
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Posted under: Regional Brands, Branding, Creative, Interactive