Orange Dot
Several of us braved the cold and snow to attend this year’s Nebraska ADDY awards banquet held in Omaha. The food was good, the theme was fun and the after party was even more fun, but my favorite part was seeing the work. It’s motivating and inspiring to see the great creative work that’s coming out of Nebraska.
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Posted under: Agency, Construction, Health Care, Regional Brands, Branding, Creative, Database Marketing, Interactive, Marketing, Media, Public Relations, Social Media, Strategy
Agency, Agribusiness, Construction, Green Industry, Health Care, Outdoor Recreation, Regional Brands
Development Decoded: What is a Content Management System?
This article isn't about writing the content – that's already been covered by people much more qualified than myself. Rather, today's topic is focused on how we add new content and keep the existing material up-to-date. For that, you need a system to manage your content, known in the industry as a Content Management System (CMS), and more importantly you need people to follow and use that system.
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Posted under: Agency, Agribusiness, Construction, Green Industry, Health Care, Outdoor Recreation, Regional Brands, Interactive, Strategy
What makes someone want to volunteer their free time doing the same thing they do all day? For me, the Lincoln chapter of the American Marketing Association does. Find out why as I detail my journey through the chapter’s board of directors.
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Posted under: Regional Brands, Marketing
It’s no secret that we’re pretty fond of Lincoln. Okay, we love Lincoln – especially its people! That’s why we’re happy to give our time as a company to organizations like Matt Talbot Kitchen & Outreach, a true gem in our community.
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Posted under: Regional Brands, Agency
Agency, Agribusiness, Construction, Green Industry, Health Care, Outdoor Recreation, Regional Brands
Creating Strategic Web Content
The key to any good website is ensuring that the content present is highly relevant to your key audiences. Whether you are going through a complete website redesign or just a much needed facelift, targeted, unique and timely content is key to accomplishing your brand’s goals.
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Posted under: Agency, Agribusiness, Construction, Green Industry, Health Care, Outdoor Recreation, Regional Brands, Interactive, Strategy