Orange Dot
Agency, Agribusiness, Construction, Green Industry, Health Care, Outdoor Recreation, Regional Brands
Development Decoded: What is a Content Management System?
This article isn't about writing the content – that's already been covered by people much more qualified than myself. Rather, today's topic is focused on how we add new content and keep the existing material up-to-date. For that, you need a system to manage your content, known in the industry as a Content Management System (CMS), and more importantly you need people to follow and use that system.
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Posted under: Agency, Agribusiness, Construction, Green Industry, Health Care, Outdoor Recreation, Regional Brands, Interactive, Strategy
Agency, Agribusiness, Construction, Green Industry, Health Care, Outdoor Recreation, Regional Brands
Creating Strategic Web Content
The key to any good website is ensuring that the content present is highly relevant to your key audiences. Whether you are going through a complete website redesign or just a much needed facelift, targeted, unique and timely content is key to accomplishing your brand’s goals.
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Posted under: Agency, Agribusiness, Construction, Green Industry, Health Care, Outdoor Recreation, Regional Brands, Interactive, Strategy
The Social Revolution continues to grow and change how consumers gather information and make decisions on purchases. More consumers are turning to reviews from their friends and family on a certain product rather than advertising. While traditional advertising is still the best option for building awareness, marketers are looking into new ways of getting their message across to the consumer. Blogs are one of those new ways. Blogs have been gaining momentum and credibility over the past few years. They are seen as an unbiased review of a product or service. It’s important to understand how to properly utilize a blog to spread your message.
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Posted under: Outdoor Recreation, Strategy