Orange Dot
You’re in a brainstorm. A few dozen ideas are thrown on the whiteboard—some of them are just plain crazy. When the meeting is over, you take your notes back to your office and pick each idea apart. Logistics. Cost. Client comfort level. Technological hurdles. There are a hundred reasons not to pursue the crazy ideas—sometimes really good reasons. But other times, there’s an oddball idea that captures your attention, and if you’re lucky, your client’s and audience’s attention as well. That was the case with the “Get Your Game Face On” promotion for Bad Boy Buggies.
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Posted under: Agency, Outdoor Recreation, Branding, Creative, Public Relations
When I tell college students that part of my job entails watching hours and hours of fishing shows on TV, they all scramble to get to the door and line up to apply for my job. Okay, it’s only a small part of what I do, but to my clients it’s pretty darn important.
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Posted under: Agency, Outdoor Recreation, Public Relations
Agency, Agribusiness, Construction, Green Industry, Health Care, Outdoor Recreation, Regional Brands
Development Decoded: What is a Content Management System?
This article isn't about writing the content – that's already been covered by people much more qualified than myself. Rather, today's topic is focused on how we add new content and keep the existing material up-to-date. For that, you need a system to manage your content, known in the industry as a Content Management System (CMS), and more importantly you need people to follow and use that system.
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Posted under: Agency, Agribusiness, Construction, Green Industry, Health Care, Outdoor Recreation, Regional Brands, Interactive, Strategy
In the final installment of our Hunting With Gus series, Mark Swanson (son of founder Gus Swanson) shares the story of a successful hunting trip nearly derailed by a snowstorm.
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Posted under: Agency, Outdoor Recreation
In Part Three of our Hunting With Gus series, Mark Swanson (son of founder Gus Swanson) talks about his first fly fishing trip with his father.
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Posted under: Outdoor Recreation, Agency