Orange Dot
We’ve been spinning yarns for fishfinder-maker Humminbird for years. When our friends at Humminbird decided to explore new waters, we jumped at the opportunity to help tell the tale. Check out this travel journal account of a recent photo shoot off the coast of Florida.
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Posted under: Outdoor Recreation, Agency, Creative
Real Connection™ is our foundation. It’s our way of describing how we bring our clients’ brands together with the people who use them. We get that it’s more than a purchasing decision; we want people to develop an emotional connection with our clients’ brands. In order to do that, we make an effort to fully understand our clients’ products and services – whether that means talking to the sales team at a trade show, visiting a dealership, touring the production facility or meeting for the sole purpose of product training.
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Posted under: Agency, Construction, Green Industry, Outdoor Recreation
Agency, Construction, Green Industry, Outdoor Recreation, Regional Brands
2012 Lincoln AMA Prism Awards
Every year the Lincoln American Marketing Association (AMA ) honors some of the best marketing in the Lincoln and Mid-Nebraska area. Several Swanson Russell employees attended the Kentucky Derby-themed ceremony held at Embassy Suites this year.
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Posted under: Agency, Construction, Green Industry, Outdoor Recreation, Regional Brands, Branding, Creative, Interactive, Public Relations, Social Media, Strategy
You’re in a brainstorm. A few dozen ideas are thrown on the whiteboard—some of them are just plain crazy. When the meeting is over, you take your notes back to your office and pick each idea apart. Logistics. Cost. Client comfort level. Technological hurdles. There are a hundred reasons not to pursue the crazy ideas—sometimes really good reasons. But other times, there’s an oddball idea that captures your attention, and if you’re lucky, your client’s and audience’s attention as well. That was the case with the “Get Your Game Face On” promotion for Bad Boy Buggies.
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Posted under: Agency, Outdoor Recreation, Branding, Creative, Public Relations
When I tell college students that part of my job entails watching hours and hours of fishing shows on TV, they all scramble to get to the door and line up to apply for my job. Okay, it’s only a small part of what I do, but to my clients it’s pretty darn important.
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Posted under: Agency, Outdoor Recreation, Public Relations