Health care marketing has gotten a bad rap... and rightfully so. You see it all the time: a photo of a nurse or doctor and a headline that reads “More outcomes than any other hospital in town”. Nearly every billboard, print ad, radio spot sounding exactly like that other hospital claiming to be unique. You can’t simply say you’re unique, you have to show it.
How can you make your hospital web site stand out from the pack? Resist the urge to cram everything you have to say on the home page. Less is more when it comes to your hospital home page.