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Orange Dot

Mar
26
2013

Health Care

How to Capitalize on the New Marketing Realities

Paul Berger, Account Supervisor

As health care marketers, we are all guilty of creating and utilizing marketing communications born from the “echo chamber” of traditional hospital marketing. When I need a fresh insight, I find it pays to step out of the health care industry and look to the broader context of consumer marketing for ideas that we can adapt to the health care marketplace.

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Posted under: Health Care, Branding, Interactive, Social Media, Strategy

Feb
20
2013

Health Care

Why Consumers Are Bored with Your Hospital Advertising

Tracy Stanko, Executive VP

Why Consumers Are Bored with Your Hospital Advertising

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Posted under: Health Care, Branding, Creative, Strategy

Jan
24
2013

Health Care

Managing Your Hospital’s Image Online

Johnny Le, V.P./Manager of Interactive Services

There was a time when a hospital marketer’s brand management responsibilities were largely confined to making certain that the hospital had a consistent look and feel across all marketing communications materials – including brochures, the annual report, and the occasional ad campaign. In today’s digital world, brand management is now a ‘round-the-clock responsibility, with your hospital represented across an increasingly fragmented media environment. It’s more than managing consistency; it’s managing an “experience.” A tall order, but it may be the most important work you do. Here are a few tips on brand management in the digital space.

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Posted under: Health Care, Branding, Interactive, Social Media, Strategy

Apr
16
2012

Health Care

7 Benefits of a Health Care Email Marketing Program

Tony Sattler, Account Manager

According to a recent Ad Age Ipsos survey, ALL age groups preferred to receive communications about health care via email, followed by mail, phone and text messaging. The margins between email and other modes of communication were wide in all but the most rural areas.

Email marketing is on the rise, and health care marketers are beginning to take notice. Our clients consistently rate email as one of their most important and effective communications tools. There are several reasons for this rise in popularity.

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Posted under: Health Care, Branding, Database Marketing, Interactive, Strategy

Feb
22
2012

Health Care

Health Observances Can Drive Marketing Messages

Tracy Stanko, Managing Director / Executive Vice President

We all know that February is national Heart Month. Did your hospital use this designation as an opportunity to talk to the marketplace about the prevention, diagnosis or treatment of heart disease? Good for you. But how many of the other monthly health observances throughout the year do you use to drive your marketing messages?

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Posted under: Health Care, Creative, Strategy

Feb
15
2012

Agency, Construction, Health Care, Regional Brands

2012 Nebraska Addys

Courtney Rodgers, Interactive Strategist

Several of us braved the cold and snow to attend this year’s Nebraska ADDY awards banquet held in Omaha. The food was good, the theme was fun and the after party was even more fun, but my favorite part was seeing the work. It’s motivating and inspiring to see the great creative work that’s coming out of Nebraska.

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Posted under: Agency, Construction, Health Care, Regional Brands, Branding, Creative, Database Marketing, Interactive, Marketing, Media, Public Relations, Social Media, Strategy

Feb
14
2012

Health Care

The Number 1 killer of women in America

Paul Berger, VP/Account Supervisor

Embed this engaging little gem into your website or Facebook page and reach out to "super moms" too busy to pay attention otherwise. "The #1 killer of women in America — know the warning signs unique to women."

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Posted under: Health Care, Marketing, Public Relations

Feb
01
2012

Agency, Agribusiness, Construction, Green Industry, Health Care, Outdoor Recreation, Regional Brands

Development Decoded: What is a Content Management System?

Quiller Caudill, Interactive Development Manager

This article isn't about writing the content – that's already been covered by people much more qualified than myself. Rather, today's topic is focused on how we add new content and keep the existing material up-to-date. For that, you need a system to manage your content, known in the industry as a Content Management System (CMS), and more importantly you need people to follow and use that system.

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Posted under: Agency, Agribusiness, Construction, Green Industry, Health Care, Outdoor Recreation, Regional Brands, Interactive, Strategy

Nov
14
2011

Agency, Agribusiness, Construction, Green Industry, Health Care, Outdoor Recreation, Regional Brands

Creating Strategic Web Content

Tyler Thomas, Interactive Project Coordinator

The key to any good website is ensuring that the content present is highly relevant to your key audiences. Whether you are going through a complete website redesign or just a much needed facelift, targeted, unique and timely content is key to accomplishing your brand’s goals.

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Posted under: Agency, Agribusiness, Construction, Green Industry, Health Care, Outdoor Recreation, Regional Brands, Interactive, Strategy

Oct
27
2011

Health Care

Cookie Cutters are for Cookies

Ed Salem, Executive Creative Director

Health care marketing has gotten a bad rap... and rightfully so. You see it all the time: a photo of a nurse or doctor and a headline that reads “More outcomes than any other hospital in town”. Nearly every billboard, print ad, radio spot sounding exactly like that other hospital claiming to be unique. You can’t simply say you’re unique, you have to show it.

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Posted under: Health Care, Branding, Creative