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Orange Dot

Sep
26
2014

Health Care

Tips on Developing Physician Support for Marketing

Megan Jenkins, Account Manager

As we continue to see a rise in physician-lead healthcare organizations as well as mergers and acquisitions of physician practices into large health systems, it’s even more important for marketers to establish trusting relationships with physicians and build credibility as you lead them through marketing strategy. We’ve compiled several ideas to get you started.

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Posted under: Health Care, Strategy

Jul
25
2014

Agribusiness, Construction, Green Industry, Health Care, Outdoor Recreation, Regional Brands

Are You Annoying Your Web Users?

Quiller Caudill, Interactive Development Manager

Over the last two decades, the information superhighway has evolved and matured into arguably the most critical element of global communications, but like the rest of us, it didn’t get that far without picking up a few bad habits along the way.

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Posted under: Agribusiness, Construction, Green Industry, Health Care, Outdoor Recreation, Regional Brands, Interactive

May
22
2014

Health Care

What I Saw at the Forum

Heidi Grunkmeyer, Account Supervisor

Many of the things we heard from speakers and practitioners alike are not new, but they are becoming increasingly important: building and maintaining a strong brand, digital marketing, content marketing and metrics, metrics, metrics.

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Posted under: Health Care

May
13
2014

Agribusiness, Construction, Green Industry, Health Care, Outdoor Recreation, Regional Brands

Make Remarketing Work for Your Clients

Kay Wigle, Senior Vice President / Media Director

While planning a trip, have you ever visited a hotel website and then noticed for the next several weeks (or even longer) you keep seeing ads for that same hotel every time you go online? Is it just a coincidence? Probably not. You are likely being “remarketed” to. What exactly is remarketing and how can it work for you?

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Posted under: Agribusiness, Construction, Green Industry, Health Care, Outdoor Recreation, Regional Brands, Media, Strategy

May
01
2014

Health Care

Branding in the Era of Health Insurance Exchanges

Tracy Stanko, Managing Director/EVP

Millions of Americans have just become insured on the country’s new health insurance exchanges. That’s a whole lot of new paying customers. And when the time comes for them to need care, they’ll be making their provider selection partly on the power of its brand. Is your hospital a preferred brand?

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Posted under: Health Care, Branding

Mar
26
2013

Health Care

How to Capitalize on the New Marketing Realities

Paul Berger, Account Supervisor

As health care marketers, we are all guilty of creating and utilizing marketing communications born from the “echo chamber” of traditional hospital marketing. When I need a fresh insight, I find it pays to step out of the health care industry and look to the broader context of consumer marketing for ideas that we can adapt to the health care marketplace.

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Posted under: Health Care, Branding, Interactive, Social Media, Strategy

Feb
20
2013

Health Care

Why Consumers Are Bored with Your Hospital Advertising

Tracy Stanko, Executive VP

Why Consumers Are Bored with Your Hospital Advertising

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Posted under: Health Care, Branding, Creative, Strategy

Jan
24
2013

Health Care

Managing Your Hospital’s Image Online

Johnny Le, V.P./Manager of Interactive Services

There was a time when a hospital marketer’s brand management responsibilities were largely confined to making certain that the hospital had a consistent look and feel across all marketing communications materials – including brochures, the annual report, and the occasional ad campaign. In today’s digital world, brand management is now a ‘round-the-clock responsibility, with your hospital represented across an increasingly fragmented media environment. It’s more than managing consistency; it’s managing an “experience.” A tall order, but it may be the most important work you do. Here are a few tips on brand management in the digital space.

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Posted under: Health Care, Branding, Interactive, Social Media, Strategy

Apr
16
2012

Health Care

7 Benefits of a Health Care Email Marketing Program

Tony Sattler, Account Manager

According to a recent Ad Age Ipsos survey, ALL age groups preferred to receive communications about health care via email, followed by mail, phone and text messaging. The margins between email and other modes of communication were wide in all but the most rural areas.

Email marketing is on the rise, and health care marketers are beginning to take notice. Our clients consistently rate email as one of their most important and effective communications tools. There are several reasons for this rise in popularity.

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Posted under: Health Care, Branding, Database Marketing, Interactive, Strategy

Feb
22
2012

Health Care

Health Observances Can Drive Marketing Messages

Tracy Stanko, Managing Director / Executive Vice President

We all know that February is national Heart Month. Did your hospital use this designation as an opportunity to talk to the marketplace about the prevention, diagnosis or treatment of heart disease? Good for you. But how many of the other monthly health observances throughout the year do you use to drive your marketing messages?

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Posted under: Health Care, Creative, Strategy