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Orange Dot

Mar
26
2013

Health Care

How to Capitalize on the New Marketing Realities

Paul Berger, Account Supervisor

As health care marketers, we are all guilty of creating and utilizing marketing communications born from the “echo chamber” of traditional hospital marketing. When I need a fresh insight, I find it pays to step out of the health care industry and look to the broader context of consumer marketing for ideas that we can adapt to the health care marketplace.

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Posted under: Health Care, Branding, Interactive, Social Media, Strategy

Feb
20
2013

Health Care

Why Consumers Are Bored with Your Hospital Advertising

Tracy Stanko, Executive VP

Why Consumers Are Bored with Your Hospital Advertising

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Posted under: Health Care, Branding, Creative, Strategy

Jan
24
2013

Health Care

Managing Your Hospital’s Image Online

Johnny Le, V.P./Manager of Interactive Services

There was a time when a hospital marketer’s brand management responsibilities were largely confined to making certain that the hospital had a consistent look and feel across all marketing communications materials – including brochures, the annual report, and the occasional ad campaign. In today’s digital world, brand management is now a ‘round-the-clock responsibility, with your hospital represented across an increasingly fragmented media environment. It’s more than managing consistency; it’s managing an “experience.” A tall order, but it may be the most important work you do. Here are a few tips on brand management in the digital space.

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Posted under: Health Care, Branding, Interactive, Social Media, Strategy

Apr
16
2012

Health Care

7 Benefits of a Health Care Email Marketing Program

Tony Sattler, Account Manager

According to a recent Ad Age Ipsos survey, ALL age groups preferred to receive communications about health care via email, followed by mail, phone and text messaging. The margins between email and other modes of communication were wide in all but the most rural areas.

Email marketing is on the rise, and health care marketers are beginning to take notice. Our clients consistently rate email as one of their most important and effective communications tools. There are several reasons for this rise in popularity.

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Posted under: Health Care, Branding, Database Marketing, Interactive, Strategy

Feb
22
2012

Health Care

Health Observances Can Drive Marketing Messages

Tracy Stanko, Managing Director / Executive Vice President

We all know that February is national Heart Month. Did your hospital use this designation as an opportunity to talk to the marketplace about the prevention, diagnosis or treatment of heart disease? Good for you. But how many of the other monthly health observances throughout the year do you use to drive your marketing messages?

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Posted under: Health Care, Creative, Strategy