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Orange Dot

Feb
20
2013

Health Care

Why Consumers Are Bored with Your Hospital Advertising

Tracy Stanko, Executive VP

Why Consumers Are Bored with Your Hospital Advertising

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Posted under: Health Care, Branding, Creative, Strategy

Jan
24
2013

Health Care

Managing Your Hospital’s Image Online

Johnny Le, V.P./Manager of Interactive Services

There was a time when a hospital marketer’s brand management responsibilities were largely confined to making certain that the hospital had a consistent look and feel across all marketing communications materials – including brochures, the annual report, and the occasional ad campaign. In today’s digital world, brand management is now a ‘round-the-clock responsibility, with your hospital represented across an increasingly fragmented media environment. It’s more than managing consistency; it’s managing an “experience.” A tall order, but it may be the most important work you do. Here are a few tips on brand management in the digital space.

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Posted under: Health Care, Branding, Interactive, Social Media, Strategy

Apr
16
2012

Health Care

7 Benefits of a Health Care Email Marketing Program

Tony Sattler, Account Manager

According to a recent Ad Age Ipsos survey, ALL age groups preferred to receive communications about health care via email, followed by mail, phone and text messaging. The margins between email and other modes of communication were wide in all but the most rural areas.

Email marketing is on the rise, and health care marketers are beginning to take notice. Our clients consistently rate email as one of their most important and effective communications tools. There are several reasons for this rise in popularity.

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Posted under: Health Care, Branding, Database Marketing, Interactive, Strategy

Feb
22
2012

Health Care

Health Observances Can Drive Marketing Messages

Tracy Stanko, Managing Director / Executive Vice President

We all know that February is national Heart Month. Did your hospital use this designation as an opportunity to talk to the marketplace about the prevention, diagnosis or treatment of heart disease? Good for you. But how many of the other monthly health observances throughout the year do you use to drive your marketing messages?

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Posted under: Health Care, Creative, Strategy

Feb
15
2012

Agency, Construction, Health Care, Regional Brands

2012 Nebraska Addys

Courtney Rodgers, Interactive Strategist

Several of us braved the cold and snow to attend this year’s Nebraska ADDY awards banquet held in Omaha. The food was good, the theme was fun and the after party was even more fun, but my favorite part was seeing the work. It’s motivating and inspiring to see the great creative work that’s coming out of Nebraska.

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Posted under: Agency, Construction, Health Care, Regional Brands, Branding, Creative, Database Marketing, Interactive, Marketing, Media, Public Relations, Social Media, Strategy