Orange Dot
Several of us braved the cold and snow to attend this year’s Nebraska ADDY awards banquet held in Omaha. The food was good, the theme was fun and the after party was even more fun, but my favorite part was seeing the work. It’s motivating and inspiring to see the great creative work that’s coming out of Nebraska.
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Posted under: Agency, Construction, Health Care, Regional Brands, Branding, Creative, Database Marketing, Interactive, Marketing, Media, Public Relations, Social Media, Strategy
Embed this engaging little gem into your website or Facebook page and reach out to "super moms" too busy to pay attention otherwise. "The #1 killer of women in America — know the warning signs unique to women."
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Posted under: Health Care, Marketing, Public Relations
Agency, Agribusiness, Construction, Green Industry, Health Care, Outdoor Recreation, Regional Brands
Development Decoded: What is a Content Management System?
This article isn't about writing the content – that's already been covered by people much more qualified than myself. Rather, today's topic is focused on how we add new content and keep the existing material up-to-date. For that, you need a system to manage your content, known in the industry as a Content Management System (CMS), and more importantly you need people to follow and use that system.
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Posted under: Agency, Agribusiness, Construction, Green Industry, Health Care, Outdoor Recreation, Regional Brands, Interactive, Strategy
Agency, Agribusiness, Construction, Green Industry, Health Care, Outdoor Recreation, Regional Brands
Creating Strategic Web Content
The key to any good website is ensuring that the content present is highly relevant to your key audiences. Whether you are going through a complete website redesign or just a much needed facelift, targeted, unique and timely content is key to accomplishing your brand’s goals.
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Posted under: Agency, Agribusiness, Construction, Green Industry, Health Care, Outdoor Recreation, Regional Brands, Interactive, Strategy
Health care marketing has gotten a bad rap... and rightfully so. You see it all the time: a photo of a nurse or doctor and a headline that reads “More outcomes than any other hospital in town”. Nearly every billboard, print ad, radio spot sounding exactly like that other hospital claiming to be unique. You can’t simply say you’re unique, you have to show it.
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Posted under: Health Care, Branding, Creative