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Orange Dot

Feb
15
2012

Agency, Construction, Health Care, Regional Brands

2012 Nebraska Addys

Courtney Rodgers, Interactive Strategist

Several of us braved the cold and snow to attend this year’s Nebraska ADDY awards banquet held in Omaha. The food was good, the theme was fun and the after party was even more fun, but my favorite part was seeing the work. It’s motivating and inspiring to see the great creative work that’s coming out of Nebraska.

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Posted under: Agency, Construction, Health Care, Regional Brands, Branding, Creative, Database Marketing, Interactive, Marketing, Media, Public Relations, Social Media, Strategy

Feb
14
2012

Health Care

The Number 1 killer of women in America

Paul Berger, VP/Account Supervisor

Embed this engaging little gem into your website or Facebook page and reach out to "super moms" too busy to pay attention otherwise. "The #1 killer of women in America — know the warning signs unique to women."

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Posted under: Health Care, Marketing, Public Relations

Feb
01
2012

Agency, Agribusiness, Construction, Green Industry, Health Care, Outdoor Recreation, Regional Brands

Development Decoded: What is a Content Management System?

Quiller Caudill, Interactive Development Manager

This article isn't about writing the content – that's already been covered by people much more qualified than myself. Rather, today's topic is focused on how we add new content and keep the existing material up-to-date. For that, you need a system to manage your content, known in the industry as a Content Management System (CMS), and more importantly you need people to follow and use that system.

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Posted under: Agency, Agribusiness, Construction, Green Industry, Health Care, Outdoor Recreation, Regional Brands, Interactive, Strategy

Nov
14
2011

Agency, Agribusiness, Construction, Green Industry, Health Care, Outdoor Recreation, Regional Brands

Creating Strategic Web Content

Tyler Thomas, Interactive Project Coordinator

The key to any good website is ensuring that the content present is highly relevant to your key audiences. Whether you are going through a complete website redesign or just a much needed facelift, targeted, unique and timely content is key to accomplishing your brand’s goals.

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Posted under: Agency, Agribusiness, Construction, Green Industry, Health Care, Outdoor Recreation, Regional Brands, Interactive, Strategy

Oct
27
2011

Health Care

Cookie Cutters are for Cookies

Ed Salem, Executive Creative Director

Health care marketing has gotten a bad rap... and rightfully so. You see it all the time: a photo of a nurse or doctor and a headline that reads “More outcomes than any other hospital in town”. Nearly every billboard, print ad, radio spot sounding exactly like that other hospital claiming to be unique. You can’t simply say you’re unique, you have to show it.

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Posted under: Health Care, Branding, Creative