So, how are you communicating to address the specific needs of varied target audiences based on their geographic, climatic, and agronomic individuality? My last entry here introduced a two-part miniseries in which I promised some ideas on how you can do that directly to end users of your products in ways that distributors can respect, accept and maybe even embrace. This first installment will focus on distributor-centric strategies to begin localizing your marketing communications. The next one will look at specific tactics that can be employed using all of the wonderful new tools at our disposal for personalizing those communications.
Agency, Green Industry
There was a time when brand management responsibilities focused largely on making certain that your company and products had a consistent look and feel across all marketing communications materials and in all market segments. In today’s digital world, brand management is now a round-the-clock responsibility, with your organization represented across an increasingly fragmented media environment. It’s more than managing consistency; it’s managing an “experience” for both the distributors and end users of your products.
Agency, Green Industry
Swanson Russell had another strong showing at the annual Turf and Ornamental Communicators Association (TOCA) Awards. This year’s annual TOCA Awards took place in Nashville, TN May 2-4. The TOCA Awards honor those who demonstrate strong strategic and creative work in the Green Industry.
Agency, Construction, Green Industry, Outdoor Recreation, Regional Brands
Every year the Lincoln American Marketing Association (AMA ) honors some of the best marketing in the Lincoln and Mid-Nebraska area. Several Swanson Russell employees attended the Kentucky Derby-themed ceremony held at Embassy Suites this year.
Agency, Agribusiness, Construction, Green Industry, Health Care, Outdoor Recreation, Regional Brands
This article isn't about writing the content – that's already been covered by people much more qualified than myself. Rather, today's topic is focused on how we add new content and keep the existing material up-to-date. For that, you need a system to manage your content, known in the industry as a Content Management System (CMS), and more importantly you need people to follow and use that system.