Agency, Green Industry
There was a time when brand management responsibilities focused largely on making certain that your company and products had a consistent look and feel across all marketing communications materials and in all market segments. In today’s digital world, brand management is now a round-the-clock responsibility, with your organization represented across an increasingly fragmented media environment. It’s more than managing consistency; it’s managing an “experience” for both the distributors and end users of your products.
At Swanson Russell, we pride ourselves on our brand identity of “real connection.” I am proof of this brand in action, as my family owns a greenhouse business here in Nebraska and I’ve established communication skills to efficiently connect with our Green Industry clients.
Agency, Construction, Green Industry, Outdoor Recreation, Regional Brands
Every year the Lincoln American Marketing Association (AMA ) honors some of the best marketing in the Lincoln and Mid-Nebraska area. Several Swanson Russell employees attended the Kentucky Derby-themed ceremony held at Embassy Suites this year.
When communicating in the green industry, one often overlooked and underemphasized target audience is your own sales force and their ability to support your distributor sales force. These tips will help you turn your sales force into brand stewards who consistently convey your brand and product differentiation.
See first hand how Syngenta and Swanson Russell worked to integrate three product lines into one pretty spectacular booth at the 2011 OFA Short Course trade show in Columbus Ohio.