Orange Dot
When communicating in the green industry, one often overlooked and underemphasized target audience is your own sales force and their ability to support your distributor sales force. These tips will help you turn your sales force into brand stewards who consistently convey your brand and product differentiation.
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Posted under: Green Industry, Branding, Strategy
The use of QR Codes is a communication tool that has been embraced by green industry marketers. They can be seen on everything from plant tags to tradeshow booths. To use them well, it’s important to understand how they work and the value they can bring to a communications plan.
Curious about QR codes? Read more about the QR code craze and how it’s being used in the green industry.
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Posted under: Green Industry, Interactive, Media, Strategy
Construction, Green Industry, Outdoor Recreation
GET OUT OF THE OFFICE! Nine steps to getting the most out of a customer visit
For the past several weeks, I’ve been out talking to a client’s dealers about critical points in the buying process. And I’m learning some interesting stuff that I’ll write about another time. But this post is meant to be a reminder to GET OUT OF THE OFFICE and talk to your customers. It’s a tremendous reality check that will challenge existing ideas while also creating new ones.
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Posted under: Outdoor Recreation, Green Industry, Construction
See first hand how Syngenta and Swanson Russell worked to integrate three product lines into one pretty spectacular booth at the 2011 OFA Short Course trade show in Columbus Ohio.
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Posted under: Green Industry, Branding, Creative, Public Relations, Strategy
Agency, Agribusiness, Construction, Green Industry, Health Care, Outdoor Recreation, Regional Brands
Are you paying attention to the mobile web?
The World Wide Web has continuously evolved at an exponential rate since its creation. The current change is how we are moving from accessing the Web from our home or work desktop computers or laptops, to accessing the Web from anywhere, at anytime, on our smartphones.
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Posted under: Agency, Agribusiness, Construction, Green Industry, Health Care, Outdoor Recreation, Regional Brands, Interactive