Orange Dot
Being “in PR” is just like what you see on television and in the movies, right? Maybe not. When it comes to public relations in the green industry, it’s not necessarily ALL about who you know. It’s more about what you know and what you do with your knowledge.
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Posted under: Green Industry, Public Relations
Agency, Agribusiness, Construction, Green Industry, Health Care, Outdoor Recreation, Regional Brands
Development Decoded: What is a Content Management System?
This article isn't about writing the content – that's already been covered by people much more qualified than myself. Rather, today's topic is focused on how we add new content and keep the existing material up-to-date. For that, you need a system to manage your content, known in the industry as a Content Management System (CMS), and more importantly you need people to follow and use that system.
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Posted under: Agency, Agribusiness, Construction, Green Industry, Health Care, Outdoor Recreation, Regional Brands, Interactive, Strategy
So, how are you communicating to address the specific needs of varied target audiences based on their geographic, climatic, and agronomic individuality? My last entry here introduced a two-part miniseries in which I promised some ideas on how you can do that directly to end users of your products in ways that distributors can respect, accept and maybe even embrace. This first installment will focus on distributor-centric strategies to begin localizing your marketing communications. The next one will look at specific tactics that can be employed using all of the wonderful new tools at our disposal for personalizing those communications.
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Posted under: Green Industry, Database Marketing, Interactive, Strategy
Green Industry
Localized Marketing Communications: a Short Introduction to a Short Series
If you are a national marketer in the green industry, you’re marketing to a relatively wide variety of local/regional markets, each shaped and defined by different climatic and agronomic conditions. The question is, how much are you tailoring your communications to each of those different markets based on their unique characteristics? Whether it’s a little or a lot, I’m going to be throwing out several ideas on how you could be doing more.
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Posted under: Green Industry, Database Marketing, Interactive
Agency, Agribusiness, Construction, Green Industry, Health Care, Outdoor Recreation, Regional Brands
Creating Strategic Web Content
The key to any good website is ensuring that the content present is highly relevant to your key audiences. Whether you are going through a complete website redesign or just a much needed facelift, targeted, unique and timely content is key to accomplishing your brand’s goals.
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Posted under: Agency, Agribusiness, Construction, Green Industry, Health Care, Outdoor Recreation, Regional Brands, Interactive, Strategy