Orange Dot
Several of us braved the cold and snow to attend this year’s Nebraska ADDY awards banquet held in Omaha. The food was good, the theme was fun and the after party was even more fun, but my favorite part was seeing the work. It’s motivating and inspiring to see the great creative work that’s coming out of Nebraska.
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Posted under: Agency, Construction, Health Care, Regional Brands, Branding, Creative, Database Marketing, Interactive, Marketing, Media, Public Relations, Social Media, Strategy
Trade shows and events are rare opportunities to meet your target audience face-to-face. You can turn that meeting into a memorable brand connection with some careful planning, creativity and Swanson Russell’s 12-step process.
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Posted under: Construction, Branding, Creative, Public Relations, Strategy
Trade shows are a great way for businesses to connect with their target audiences. But how do you overcome the hurdles of having a small booth and a limited budget at a huge trade show without getting lost in the clutter? These were the challenges that we faced with our client, Vanguard Engines at the World of Concrete show—one of the largest trade shows in the world. But we managed to overcome those challenges while doubling booth traffic and truly engaging Vanguard’s customers. How? With the Vanguard Knockout Power Challenge!
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Posted under: Construction, Branding, Creative, Public Relations