Trade shows and events are rare opportunities to meet your target audience face-to-face. You can turn that meeting into a memorable brand connection with some careful planning, creativity and Swanson Russell’s 12-step process.
Trade shows are a great way for businesses to connect with their target audiences. But how do you overcome the hurdles of having a small booth and a limited budget at a huge trade show without getting lost in the clutter? These were the challenges that we faced with our client, Vanguard Engines at the World of Concrete show—one of the largest trade shows in the world. But we managed to overcome those challenges while doubling booth traffic and truly engaging Vanguard’s customers. How? With the Vanguard Knockout Power Challenge!