Brands are the basis of an organization’s emotional and psychological relationship with its customers. A brand is basically an organization’s “personality,” and it must be nurtured and strengthened over time. When it’s done well, PR is quite possibly the most subtle yet effective way to build and communicate a brand image. The key is to work a consistent brand message into all aspects of your communications mix—and back it up with your actions.
Sometimes simple events have an interesting chain reaction. Like when a mason decides to create his own metal scaffolding company, which grows over decades to become an industry standard bearer. Or when his company, Safway, asks for a simple creative solution from the team at Swanson Russell, and ends up with an entirely new brand identity. This is the story of how we’re helping Safway Scaffolding and Access Solutions get to the top.
This year, for the first time, Swanson Russell submitted entries in the Construction Marketing Association STAR awards. These awards recognize marketing excellence among construction industry professionals.
Agency, Construction, Green Industry, Outdoor Recreation, Regional Brands
Every year the Lincoln American Marketing Association (AMA ) honors some of the best marketing in the Lincoln and Mid-Nebraska area. Several Swanson Russell employees attended the Kentucky Derby-themed ceremony held at Embassy Suites this year.
One of the things that we emphasize a lot is consistency in branding. For some brands, particularly those with physical locations, the experience is everything. And consistency in that experience is critical. Whether customers realize it or not, they are impacted by the environment around them – that environment should embody the brand.