Trade shows and events are rare opportunities to meet your target audience face-to-face. You can turn that meeting into a memorable brand connection with some careful planning, creativity and Swanson Russell’s 12-step process.
Construction, Green Industry, Outdoor Recreation
For the past several weeks, I’ve been out talking to a client’s dealers about critical points in the buying process. And I’m learning some interesting stuff that I’ll write about another time. But this post is meant to be a reminder to GET OUT OF THE OFFICE and talk to your customers. It’s a tremendous reality check that will challenge existing ideas while also creating new ones.
Trade shows are a great way for businesses to connect with their target audiences. But how do you overcome the hurdles of having a small booth and a limited budget at a huge trade show without getting lost in the clutter? These were the challenges that we faced with our client, Vanguard Engines at the World of Concrete show—one of the largest trade shows in the world. But we managed to overcome those challenges while doubling booth traffic and truly engaging Vanguard’s customers. How? With the Vanguard Knockout Power Challenge!
Agency, Agribusiness, Construction, Green Industry, Health Care, Outdoor Recreation, Regional Brands
The World Wide Web has continuously evolved at an exponential rate since its creation. The current change is how we are moving from accessing the Web from our home or work desktop computers or laptops, to accessing the Web from anywhere, at anytime, on our smartphones.