Orange Dot
There is a lot of construction going on in downtown Lincoln right now; I see it every morning driving in to work. Because we are always looking for ways to connect with the construction market firsthand, we decided to take a few people over to one of the sites for an afternoon visit.
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Posted under: Construction
One of the things that we emphasize a lot is consistency in branding. For some brands, particularly those with physical locations, the experience is everything. And consistency in that experience is critical. Whether customers realize it or not, they are impacted by the environment around them – that environment should embody the brand.
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Posted under: Construction, Branding
One of the reasons I love the advertising business is you get to watch ideas come to life. Following an extensive brand overhaul project, Cushman exhibited at the World of Concrete show for the first time. We needed a big idea to draw contractors into the booth to learn about Cushman’s impressive line-up of utility vehicles. As an advertising agency specializing in the construction industry, we knew concrete construction contractors would jump at the opportunity to demonstrate their strength.
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Posted under: Construction, Branding, Creative
Several of us braved the cold and snow to attend this year’s Nebraska ADDY awards banquet held in Omaha. The food was good, the theme was fun and the after party was even more fun, but my favorite part was seeing the work. It’s motivating and inspiring to see the great creative work that’s coming out of Nebraska.
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Posted under: Agency, Construction, Health Care, Regional Brands, Branding, Creative, Database Marketing, Interactive, Marketing, Media, Public Relations, Social Media, Strategy
Agency, Agribusiness, Construction, Green Industry, Health Care, Outdoor Recreation, Regional Brands
Development Decoded: What is a Content Management System?
This article isn't about writing the content – that's already been covered by people much more qualified than myself. Rather, today's topic is focused on how we add new content and keep the existing material up-to-date. For that, you need a system to manage your content, known in the industry as a Content Management System (CMS), and more importantly you need people to follow and use that system.
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Posted under: Agency, Agribusiness, Construction, Green Industry, Health Care, Outdoor Recreation, Regional Brands, Interactive, Strategy