Orange Dot
Sometimes simple events have an interesting chain reaction. Like when a mason decides to create his own metal scaffolding company, which grows over decades to become an industry standard bearer. Or when his company, Safway, asks for a simple creative solution from the team at Swanson Russell, and ends up with an entirely new brand identity. This is the story of how we’re helping Safway Scaffolding and Access Solutions get to the top.
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Posted under: Construction, Branding, Creative
Real Connection™ is our foundation. It’s our way of describing how we bring our clients’ brands together with the people who use them. We get that it’s more than a purchasing decision; we want people to develop an emotional connection with our clients’ brands. In order to do that, we make an effort to fully understand our clients’ products and services – whether that means talking to the sales team at a trade show, visiting a dealership, touring the production facility or meeting for the sole purpose of product training.
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Posted under: Agency, Construction, Green Industry, Outdoor Recreation
This year, for the first time, Swanson Russell submitted entries in the Construction Marketing Association STAR awards. These awards recognize marketing excellence among construction industry professionals.
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Posted under: Agency, Construction, Branding, Creative, Public Relations, Strategy
Agency, Construction, Green Industry, Outdoor Recreation, Regional Brands
2012 Lincoln AMA Prism Awards
Every year the Lincoln American Marketing Association (AMA ) honors some of the best marketing in the Lincoln and Mid-Nebraska area. Several Swanson Russell employees attended the Kentucky Derby-themed ceremony held at Embassy Suites this year.
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Posted under: Agency, Construction, Green Industry, Outdoor Recreation, Regional Brands, Branding, Creative, Interactive, Public Relations, Social Media, Strategy
There is a lot of construction going on in downtown Lincoln right now; I see it every morning driving in to work. Because we are always looking for ways to connect with the construction market firsthand, we decided to take a few people over to one of the sites for an afternoon visit.
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Posted under: Construction