At the 1st annual Facebook Marketing Conference on February 29, 2012, Facebook announced and rolled out the timeline layout for brand pages. The roll out gives brands an enhanced engagement opportunity with a new design and new content display features. These features have a heavy marketing focus and allow new and exciting ways for brands to leverage their social network.
In the summer of 2011, Google launched Google+, a new social network which aims to unify many existing Google services and products into a central social experience. Google+ is a new kind of social network, with unique features and tight integration with the larger Google ecosystem, and as such requires a unique approach and strategy. Keep reading for five reasons why you should consider leveraging Google+ to improve the online presence of your brand.
We all know that February is national Heart Month. Did your hospital use this designation as an opportunity to talk to the marketplace about the prevention, diagnosis or treatment of heart disease? Good for you. But how many of the other monthly health observances throughout the year do you use to drive your marketing messages?
Agency, Construction, Health Care, Regional Brands
Several of us braved the cold and snow to attend this year’s Nebraska ADDY awards banquet held in Omaha. The food was good, the theme was fun and the after party was even more fun, but my favorite part was seeing the work. It’s motivating and inspiring to see the great creative work that’s coming out of Nebraska.
Agency, Agribusiness, Construction, Green Industry, Health Care, Outdoor Recreation, Regional Brands
This article isn't about writing the content – that's already been covered by people much more qualified than myself. Rather, today's topic is focused on how we add new content and keep the existing material up-to-date. For that, you need a system to manage your content, known in the industry as a Content Management System (CMS), and more importantly you need people to follow and use that system.