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When communicating in the green industry, one often overlooked and underemphasized target audience is your own sales force and their ability to support your distributor sales force. These tips will help you turn your sales force into brand stewards who consistently convey your brand and product differentiation.
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Posted under: Green Industry, Branding, Strategy
The World Wide Web, and everything involved with it, has continuously evolved since its creation. And it continues to do so at an increasing pace. The current change is how we are moving from accessing the Web from our home or work desktop computers or laptops, to accessing the Web from anywhere, at anytime, on our smartphones.
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Posted under: Health Care, Creative, Interactive, Strategy
Trade shows and events are rare opportunities to meet your target audience face-to-face. You can turn that meeting into a memorable brand connection with some careful planning, creativity and Swanson Russell’s 12-step process.
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Posted under: Construction, Branding, Creative, Public Relations, Strategy
The Social Revolution continues to grow and change how consumers gather information and make decisions on purchases. More consumers are turning to reviews from their friends and family on a certain product rather than advertising. While traditional advertising is still the best option for building awareness, marketers are looking into new ways of getting their message across to the consumer. Blogs are one of those new ways. Blogs have been gaining momentum and credibility over the past few years. They are seen as an unbiased review of a product or service. It’s important to understand how to properly utilize a blog to spread your message.
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Posted under: Outdoor Recreation, Strategy
The use of QR Codes is a communication tool that has been embraced by green industry marketers. They can be seen on everything from plant tags to tradeshow booths. To use them well, it’s important to understand how they work and the value they can bring to a communications plan.
Curious about QR codes? Read more about the QR code craze and how it’s being used in the green industry.
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Posted under: Green Industry, Interactive, Media, Strategy