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You have established all of your social media profiles (Facebook, Twitter, Google+, LinkedIn, YouTube) and you’ve spent countless hours developing an editorial calendar on what and when to post. Now what? How do you further promote your branded content and get it shared through the social universe?
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Posted under: Agency, Interactive, Public Relations, Social Media, Strategy
In part one of my One Web series of posts I professed my love/hate relationship with the mobile web as well as the enormous growth of search on mobile devices (feel free to read the article here).
First, let's recap the concept of One Web. It’s a rather broad concept with a single important principle at heart – the web should be open. Regardless of what device you're using or what browser you're accessing content from, no one should be left out. The One Web concept suggests our content should be optimized for any device or browser.
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Posted under: Agency, Interactive, Strategy
A group of six from our Omaha office traveled to Kansas City in mid-April for the 2012 Agri-Marketing Conference and Trade Show in Kansas City hosted by the National Ari-Marketing Association (NAMA). A process that started last October ended seven months later with awards and celebrations.
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Posted under: Agency, Agribusiness, Creative, Database Marketing, Interactive, Public Relations, Social Media, Strategy
According to a recent Ad Age Ipsos survey, ALL age groups preferred to receive communications about health care via email, followed by mail, phone and text messaging. The margins between email and other modes of communication were wide in all but the most rural areas.
Email marketing is on the rise, and health care marketers are beginning to take notice. Our clients consistently rate email as one of their most important and effective communications tools. There are several reasons for this rise in popularity.
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Posted under: Health Care, Branding, Database Marketing, Interactive, Strategy
With May graduation quickly approaching, most soon-to-be graduates are busy searching for the answer to the dreaded question, “What am I going to do once I have my diploma?” For some it will be continuing their education with post-graduate school, but for most it will be frantically trying to land their first job – before they have to move back to their parents’ basement.
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Posted under: Agency, Branding, Creative, Interactive, Marketing, Public Relations, Social Media, Strategy