Orange Dot
It’s interesting that we have no problem accepting that we must upgrade, replace or exchange software because the old technology won’t cut it in the future. Yet, we have a difficult time applying the same upgrades to our thinking. This was just one of the ideas highlighted at the 2013 National Agri-Marketing Association (NAMA) Conference in Kansas City, April 17-19.
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Posted under: Agribusiness, Branding, Creative, Social Media, Strategy
Brands of all sizes, come sit down. We need to talk about your behavior on social media. It may be hard to admit, but no matter how close you feel to your audience, you have to remember that they’re not your friends. The sooner you accept that, the sooner you can enjoy the special opportunity you have as a marketer using social media.
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Posted under: Green Industry, Social Media, Strategy
As health care marketers, we are all guilty of creating and utilizing marketing communications born from the “echo chamber” of traditional hospital marketing. When I need a fresh insight, I find it pays to step out of the health care industry and look to the broader context of consumer marketing for ideas that we can adapt to the health care marketplace.
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Posted under: Health Care, Branding, Interactive, Social Media, Strategy
There was a time when a hospital marketer’s brand management responsibilities were largely confined to making certain that the hospital had a consistent look and feel across all marketing communications materials – including brochures, the annual report, and the occasional ad campaign. In today’s digital world, brand management is now a ‘round-the-clock responsibility, with your hospital represented across an increasingly fragmented media environment. It’s more than managing consistency; it’s managing an “experience.” A tall order, but it may be the most important work you do. Here are a few tips on brand management in the digital space.
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Posted under: Health Care, Branding, Interactive, Social Media, Strategy
Exhibit booths. Handshakes. Business card exchanges. (Yawn.) While trade shows do offer green industry professionals the chance for face-to-face contact, it can be hard for exhibitors to stand out in a giant convention center filled with noise and visual clutter. If you’ve experienced this situation firsthand, maybe it’s time for you to reach outside your comfort zone and try using social media as a trade show engagement tool.
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Posted under: Green Industry, Public Relations, Social Media