Showing posts under "Public Relations"

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Feb
20
2012

Green Industry

The Glamorous World of Green Industry PR

Lynette Von Minden, Public Relations Counsel

Being “in PR” is just like what you see on television and in the movies, right? Maybe not. When it comes to public relations in the green industry, it’s not necessarily ALL about who you know. It’s more about what you know and what you do with your knowledge.

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Posted under: Green Industry, Public Relations

Feb
15
2012

Agency, Construction, Health Care, Regional Brands

2012 Nebraska Addys

Courtney Rodgers, Interactive Strategist

Several of us braved the cold and snow to attend this year’s Nebraska ADDY awards banquet held in Omaha. The food was good, the theme was fun and the after party was even more fun, but my favorite part was seeing the work. It’s motivating and inspiring to see the great creative work that’s coming out of Nebraska.

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Posted under: Agency, Construction, Health Care, Regional Brands, Branding, Creative, Database Marketing, Interactive, Marketing, Media, Public Relations, Social Media, Strategy

Feb
14
2012

Health Care

The Number 1 killer of women in America

Paul Berger, VP/Account Supervisor

Embed this engaging little gem into your website or Facebook page and reach out to "super moms" too busy to pay attention otherwise. "The #1 killer of women in America — know the warning signs unique to women."

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Posted under: Health Care, Marketing, Public Relations

Jan
16
2012

Agribusiness

Don’t Let Your Facebook Page Become a Ghost Town: Tactics to Help Build a Community

Kelly Miller, Public Relations Associate

Nearly every business seeking a social media presence dreams of obtaining a colossal number of “likes.” After all, numbers speak to us--they’re quantifiable and we know how to process them. Tactics such as Facebook advertisements and splashy social media contests can aid in seeing an immediate increase in such numbers. Here are four key points to remember when developing a social media presence.

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Posted under: Agribusiness, Public Relations, Social Media

Oct
19
2011

Construction

Twelve Steps to Building Brand Connections with Engaging Events

Brent Schott, VP/Account Supervisor

Trade shows and events are rare opportunities to meet your target audience face-to-face. You can turn that meeting into a memorable brand connection with some careful planning, creativity and Swanson Russell’s 12-step process.

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Posted under: Construction, Branding, Creative, Public Relations, Strategy