Orange Dot
A group of six from our Omaha office traveled to Kansas City in mid-April for the 2012 Agri-Marketing Conference and Trade Show in Kansas City hosted by the National Ari-Marketing Association (NAMA). A process that started last October ended seven months later with awards and celebrations.
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Posted under: Agency, Agribusiness, Creative, Database Marketing, Interactive, Public Relations, Social Media, Strategy
According to a recent Ad Age Ipsos survey, ALL age groups preferred to receive communications about health care via email, followed by mail, phone and text messaging. The margins between email and other modes of communication were wide in all but the most rural areas.
Email marketing is on the rise, and health care marketers are beginning to take notice. Our clients consistently rate email as one of their most important and effective communications tools. There are several reasons for this rise in popularity.
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Posted under: Health Care, Branding, Database Marketing, Interactive, Strategy
Several of us braved the cold and snow to attend this year’s Nebraska ADDY awards banquet held in Omaha. The food was good, the theme was fun and the after party was even more fun, but my favorite part was seeing the work. It’s motivating and inspiring to see the great creative work that’s coming out of Nebraska.
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Posted under: Agency, Construction, Health Care, Regional Brands, Branding, Creative, Database Marketing, Interactive, Marketing, Media, Public Relations, Social Media, Strategy
So, how are you communicating to address the specific needs of varied target audiences based on their geographic, climatic, and agronomic individuality? My last entry here introduced a two-part miniseries in which I promised some ideas on how you can do that directly to end users of your products in ways that distributors can respect, accept and maybe even embrace. This first installment will focus on distributor-centric strategies to begin localizing your marketing communications. The next one will look at specific tactics that can be employed using all of the wonderful new tools at our disposal for personalizing those communications.
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Posted under: Green Industry, Database Marketing, Interactive, Strategy
Green Industry
Localized Marketing Communications: a Short Introduction to a Short Series
If you are a national marketer in the green industry, you’re marketing to a relatively wide variety of local/regional markets, each shaped and defined by different climatic and agronomic conditions. The question is, how much are you tailoring your communications to each of those different markets based on their unique characteristics? Whether it’s a little or a lot, I’m going to be throwing out several ideas on how you could be doing more.
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Posted under: Green Industry, Database Marketing, Interactive