Orange Dot
A group of six from our Omaha office traveled to Kansas City in mid-April for the 2012 Agri-Marketing Conference and Trade Show in Kansas City hosted by the National Ari-Marketing Association (NAMA). A process that started last October ended seven months later with awards and celebrations.
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Posted under: Agency, Agribusiness, Creative, Database Marketing, Interactive, Public Relations, Social Media, Strategy
The Interactive Department of Swanson Russell recently took a day off from the grind of the workplace to dress up and play the Hunger Games.
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Posted under: Agency, Creative, Interactive, Social Media
With May graduation quickly approaching, most soon-to-be graduates are busy searching for the answer to the dreaded question, “What am I going to do once I have my diploma?” For some it will be continuing their education with post-graduate school, but for most it will be frantically trying to land their first job – before they have to move back to their parents’ basement.
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Posted under: Agency, Branding, Creative, Interactive, Marketing, Public Relations, Social Media, Strategy
One of the reasons I love the advertising business is you get to watch ideas come to life. Following an extensive brand overhaul project, Cushman exhibited at the World of Concrete show for the first time. We needed a big idea to draw contractors into the booth to learn about Cushman’s impressive line-up of utility vehicles. As an advertising agency specializing in the construction industry, we knew concrete construction contractors would jump at the opportunity to demonstrate their strength.
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Posted under: Construction, Branding, Creative
You’re in a brainstorm. A few dozen ideas are thrown on the whiteboard—some of them are just plain crazy. When the meeting is over, you take your notes back to your office and pick each idea apart. Logistics. Cost. Client comfort level. Technological hurdles. There are a hundred reasons not to pursue the crazy ideas—sometimes really good reasons. But other times, there’s an oddball idea that captures your attention, and if you’re lucky, your client’s and audience’s attention as well. That was the case with the “Get Your Game Face On” promotion for Bad Boy Buggies.
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Posted under: Agency, Outdoor Recreation, Branding, Creative, Public Relations