Trade shows are a great way for businesses to connect with their target audiences. But how do you overcome the hurdles of having a small booth and a limited budget at a huge trade show without getting lost in the clutter? These were the challenges that we faced with our client, Vanguard Engines at the World of Concrete show—one of the largest trade shows in the world. But we managed to overcome those challenges while doubling booth traffic and truly engaging Vanguard’s customers. How? With the Vanguard Knockout Power Challenge!
See first hand how Syngenta and Swanson Russell worked to integrate three product lines into one pretty spectacular booth at the 2011 OFA Short Course trade show in Columbus Ohio.