It’s interesting that we have no problem accepting that we must upgrade, replace or exchange software because the old technology won’t cut it in the future. Yet, we have a difficult time applying the same upgrades to our thinking. This was just one of the ideas highlighted at the 2013 National Agri-Marketing Association (NAMA) Conference in Kansas City, April 17-19.
As health care marketers, we are all guilty of creating and utilizing marketing communications born from the “echo chamber” of traditional hospital marketing. When I need a fresh insight, I find it pays to step out of the health care industry and look to the broader context of consumer marketing for ideas that we can adapt to the health care marketplace.
Sometimes simple events have an interesting chain reaction. Like when a mason decides to create his own metal scaffolding company, which grows over decades to become an industry standard bearer. Or when his company, Safway, asks for a simple creative solution from the team at Swanson Russell, and ends up with an entirely new brand identity. This is the story of how we’re helping Safway Scaffolding and Access Solutions get to the top.
Why Consumers Are Bored with Your Hospital Advertising
This year, for the first time, Swanson Russell submitted entries in the Construction Marketing Association STAR awards. These awards recognize marketing excellence among construction industry professionals.