It’s time to celebrate. June marks 50 years since Swanson Russell first opened its doors.
Posted under: Agency
A few weeks ago, a group of Swanson Russell employees attended ThinkTank 2012, a one-day communications workshop hosted by University Communications and held at the University of Nebraska-Lincoln. ThinkTank’s tagline is “Big Day - Big Brains - Big Ten,” and because the event was a great learning experience, we have added a fourth item to that list – “Big Takeaways.”
I’m putting the trendiest of Tweeters on notice— I, too, attended a creative festival in Austin. I’m speaking, of course, about the American Advertising Federation’s (AAF) National Conference. I gathered some of the best up-and-coming ideas and fresh new insights from the event below. So grab your moleskin and let’s jam.
Successful writing for the web requires different techniques compared to writing for more traditional mediums like print. Everything, including how the type appears on a computer screen to the ever-distracted online reader, affects how writers should be crafting their messages in the online world.