Agency, Green Industry
Swanson Russell had another strong showing at the annual Turf and Ornamental Communicators Association (TOCA) Awards. This year’s annual TOCA Awards took place in Nashville, TN May 2-4. The TOCA Awards honor those who demonstrate strong strategic and creative work in the Green Industry.
As the old saying goes, you can lead a horse to water, but you can't make them drink. And it's even more true when building a Facebook audience. You can lead visitors to your page, but you must give them reason to "drink" your brand, to subscribe, to frequent your page and converse on your posts; otherwise, your page will become stagnant.
Agency, Construction, Green Industry, Outdoor Recreation, Regional Brands
Every year the Lincoln American Marketing Association (AMA ) honors some of the best marketing in the Lincoln and Mid-Nebraska area. Several Swanson Russell employees attended the Kentucky Derby-themed ceremony held at Embassy Suites this year.
You have established all of your social media profiles (Facebook, Twitter, Google+, LinkedIn, YouTube) and you’ve spent countless hours developing an editorial calendar on what and when to post. Now what? How do you further promote your branded content and get it shared through the social universe?
When you hear the words, “lean finely textured beef,” what do you think of? Do you think of a tasty hamburger hot off the grill or maybe you think of the lasagna your grandma used to make? Alright now, what do you think of when you hear the words “pink slime” used in reference to a food you eat on a regular basis? Do your thoughts make your mouth water?