Showing posts from April, 2012

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Orange Dot

Apr
30
2012

Agency, Agribusiness

2012 Best of NAMA Awards

Jill Heggen, Public Relations Associate

A group of six from our Omaha office traveled to Kansas City in mid-April for the 2012 Agri-Marketing Conference and Trade Show in Kansas City hosted by the National Ari-Marketing Association (NAMA). A process that started last October ended seven months later with awards and celebrations.

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Posted under: Agency, Agribusiness, Creative, Database Marketing, Interactive, Public Relations, Social Media, Strategy

Apr
26
2012

Construction

Real Connection: Going Paperless

Amber Wolff, Account Coordinator

There is a lot of construction going on in downtown Lincoln right now; I see it every morning driving in to work. Because we are always looking for ways to connect with the construction market firsthand, we decided to take a few people over to one of the sites for an afternoon visit.

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Posted under: Construction

Apr
25
2012

Agency

Interactive Retreat 2012

Molly Sharp, Interactive Project Coordinator

The Interactive Department of Swanson Russell recently took a day off from the grind of the workplace to dress up and play the Hunger Games.

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Posted under: Agency, Creative, Interactive, Social Media

Apr
16
2012

Health Care

7 Benefits of a Health Care Email Marketing Program

Tony Sattler, Account Manager

According to a recent Ad Age Ipsos survey, ALL age groups preferred to receive communications about health care via email, followed by mail, phone and text messaging. The margins between email and other modes of communication were wide in all but the most rural areas.

Email marketing is on the rise, and health care marketers are beginning to take notice. Our clients consistently rate email as one of their most important and effective communications tools. There are several reasons for this rise in popularity.

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Posted under: Health Care, Branding, Database Marketing, Interactive, Strategy

Apr
05
2012

Agency

One Web - Content For All - Part 1

Shelton Crouch, Interactive Art Director

I love my iPhone. I mean I "LOVE" my iPhone. Ever since I got my first iPhone about three years ago I have poured my soul into doing almost everything on it and learning everything about it. As smartphones have evolved and people have become more engaged with their phones, one common element has continued to confuse and frustrate me… mobile websites.

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Posted under: Agency, Interactive