One of the things that we emphasize a lot is consistency in branding. For some brands, particularly those with physical locations, the experience is everything. And consistency in that experience is critical. Whether customers realize it or not, they are impacted by the environment around them – that environment should embody the brand.
With May graduation quickly approaching, most soon-to-be graduates are busy searching for the answer to the dreaded question, “What am I going to do once I have my diploma?” For some it will be continuing their education with post-graduate school, but for most it will be frantically trying to land their first job – before they have to move back to their parents’ basement.
One of the reasons I love the advertising business is you get to watch ideas come to life. Following an extensive brand overhaul project, Cushman exhibited at the World of Concrete show for the first time. We needed a big idea to draw contractors into the booth to learn about Cushman’s impressive line-up of utility vehicles. As an advertising agency specializing in the construction industry, we knew concrete construction contractors would jump at the opportunity to demonstrate their strength.
We talk about it all the time - real connections. It’s what we do and what we know. This campaign for our client, FMC, was no different.
Agency, Outdoor Recreation
You’re in a brainstorm. A few dozen ideas are thrown on the whiteboard—some of them are just plain crazy. When the meeting is over, you take your notes back to your office and pick each idea apart. Logistics. Cost. Client comfort level. Technological hurdles. There are a hundred reasons not to pursue the crazy ideas—sometimes really good reasons. But other times, there’s an oddball idea that captures your attention, and if you’re lucky, your client’s and audience’s attention as well. That was the case with the “Get Your Game Face On” promotion for Bad Boy Buggies.