Orange Dot
In the summer of 2011, Google launched Google+, a new social network which aims to unify many existing Google services and products into a central social experience. Google+ is a new kind of social network, with unique features and tight integration with the larger Google ecosystem, and as such requires a unique approach and strategy. Keep reading for five reasons why you should consider leveraging Google+ to improve the online presence of your brand.
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Posted under: Agency, Branding, Interactive, Marketing, Public Relations, Social Media, Strategy
We all know that February is national Heart Month. Did your hospital use this designation as an opportunity to talk to the marketplace about the prevention, diagnosis or treatment of heart disease? Good for you. But how many of the other monthly health observances throughout the year do you use to drive your marketing messages?
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Posted under: Health Care, Creative, Strategy
Trust simplicity. For a variety of reasons, this past year taught me that simple wins over complex time and time again. This is especially true in interactive development, where advances in browser technology allow for significantly simplified development. As I strive to build more immersive and compelling experiences for our client’s products, the simple solution is most often the best.
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Posted under: Agency, Interactive
Being “in PR” is just like what you see on television and in the movies, right? Maybe not. When it comes to public relations in the green industry, it’s not necessarily ALL about who you know. It’s more about what you know and what you do with your knowledge.
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Posted under: Green Industry, Public Relations
When they’re not working with clients, some Swanson Russell Creatives are going back to college—this time, as adjunct professors. The AV Club of Swanson Russell interns sat down with Charlie and Ryan at the Lincoln office to hear what they’ve learned from their students while at the University of Nebraska-Lincoln.
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Posted under: Agency, Interactive
Several of us braved the cold and snow to attend this year’s Nebraska ADDY awards banquet held in Omaha. The food was good, the theme was fun and the after party was even more fun, but my favorite part was seeing the work. It’s motivating and inspiring to see the great creative work that’s coming out of Nebraska.
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Posted under: Agency, Construction, Health Care, Regional Brands, Branding, Creative, Database Marketing, Interactive, Marketing, Media, Public Relations, Social Media, Strategy
Embed this engaging little gem into your website or Facebook page and reach out to "super moms" too busy to pay attention otherwise. "The #1 killer of women in America — know the warning signs unique to women."
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Posted under: Health Care, Marketing, Public Relations
Last month, Yahoo! posted an article titled, “College Majors That Are Useless.” They listed the number one most useless degree as agriculture with agriculturally-related degrees animal science and horticulture coming in fourth and fifth, respectively. As a graduate with a degree in animal science, I strongly disagree with this article. Here’s why.
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Posted under: Agribusiness
It started as a great idea. It gave office workers, who had to sit in close quarters to each other in endless lines, a sense of privacy and space. It initially increased productivity and enabled focus. However, as popular culture states, cubicles became a symbol of isolation and uniformity. This is true in the creative field – there is something that dies inside a square structure covered in gray fabric.
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Posted under: Agency, Creative, Interactive
Agency, Agribusiness, Construction, Green Industry, Health Care, Outdoor Recreation, Regional Brands
Development Decoded: What is a Content Management System?
This article isn't about writing the content – that's already been covered by people much more qualified than myself. Rather, today's topic is focused on how we add new content and keep the existing material up-to-date. For that, you need a system to manage your content, known in the industry as a Content Management System (CMS), and more importantly you need people to follow and use that system.
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Posted under: Agency, Agribusiness, Construction, Green Industry, Health Care, Outdoor Recreation, Regional Brands, Interactive, Strategy