Orange Dot
In the summer of 2011, Google launched Google+, a new social network which aims to unify many existing Google services and products into a central social experience. Google+ is a new kind of social network, with unique features and tight integration with the larger Google ecosystem, and as such requires a unique approach and strategy. Keep reading for five reasons why you should consider leveraging Google+ to improve the online presence of your brand.
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Posted under: Agency, Branding, Interactive, Marketing, Public Relations, Social Media, Strategy
We all know that February is national Heart Month. Did your hospital use this designation as an opportunity to talk to the marketplace about the prevention, diagnosis or treatment of heart disease? Good for you. But how many of the other monthly health observances throughout the year do you use to drive your marketing messages?
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Posted under: Health Care, Creative, Strategy
Trust simplicity. For a variety of reasons, this past year taught me that simple wins over complex time and time again. This is especially true in interactive development, where advances in browser technology allow for significantly simplified development. As I strive to build more immersive and compelling experiences for our client’s products, the simple solution is most often the best.
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Posted under: Agency, Interactive
Being “in PR” is just like what you see on television and in the movies, right? Maybe not. When it comes to public relations in the green industry, it’s not necessarily ALL about who you know. It’s more about what you know and what you do with your knowledge.
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Posted under: Green Industry, Public Relations
When they’re not working with clients, some Swanson Russell Creatives are going back to college—this time, as adjunct professors. The AV Club of Swanson Russell interns sat down with Charlie and Ryan at the Lincoln office to hear what they’ve learned from their students while at the University of Nebraska-Lincoln.
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Posted under: Agency, Interactive