Showing horses is not just a hobby, but a lifestyle. If you have ever been to a horse show or any type of livestock expo, you know what I mean. These people travel hours to the show, sometimes across oceans; wake up before the sun; stay late, sometimes until 3 a.m., yet still look forward to the show all year. Despite the dust, extensive preparations and long hours the passion for the horse is clear. This is what made horse shows the perfect place to introduce our client, Global Animal Management’s, newest product – eyeD™. A chance for eyeD to make a real connection with horse lovers.