Orange Dot
When you hear the words, “lean finely textured beef,” what do you think of? Do you think of a tasty hamburger hot off the grill or maybe you think of the lasagna your grandma use to make? Alright now, what do you think of when you hear the words “pink slime” used in reference to a food you eat on a regular basis? Do your thoughts make your mouth water?
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Posted under: Agribusiness, Public Relations, Social Media
A group of six from our Omaha office traveled to Kansas City in mid-April for the 2012 Agri-Marketing Conference and Trade Show in Kansas City hosted by the National Ari-Marketing Association (NAMA). A process that started last October ended seven months later with awards and celebrations.
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Posted under: Agency, Agribusiness, Creative, Database Marketing, Interactive, Public Relations, Social Media, Strategy
Agribusiness
Don’t Let Your Facebook Page Become a Ghost Town: Tactics to Help Build a Community
Nearly every business seeking a social media presence dreams of obtaining a colossal number of “likes.” After all, numbers speak to us--they’re quantifiable and we know how to process them. Tactics such as Facebook advertisements and splashy social media contests can aid in seeing an immediate increase in such numbers. Here are four key points to remember when developing a social media presence.
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Posted under: Agribusiness, Public Relations, Social Media
Social media is a communications tool that allows audiences to share, engage and connect. Many of our clients are using various social media tools and tactics to engage specific rural lifestyle audiences, including those in animal and land categories. These tactics allow our clients to establish relationships, cultivate trust and provide transparency with their customers.
It’s important for communicators to remember however, that these methods are just that – “methods.” Though social media is gaining popularity in this market and does benefit most, it may not be the best way to communicate to all members of the rural lifestyle audience.
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Posted under: Agribusiness, Social Media