Tradeshows are a great way to connect with potential buyers and consumers - but don’t forget about the media. Media outlets are often times attending tradeshows to learn about the latest and greatest products and services from leading companies in their niche industries. Whether your agriculture business is B2B or B2C, tradeshow media relations should be a part of your overall communications plan.
We talk about it all the time - real connections. It’s what we do and what we know. This campaign for our client, FMC, was no different.
Last month, Yahoo! posted an article titled, “College Majors That Are Useless.” They listed the number one most useless degree as agriculture with agriculturally-related degrees animal science and horticulture coming in fourth and fifth, respectively. As a graduate with a degree in animal science, I strongly disagree with this article. Here’s why.
Posted under: Agribusiness
Agency, Agribusiness, Construction, Green Industry, Health Care, Outdoor Recreation, Regional Brands
This article isn't about writing the content – that's already been covered by people much more qualified than myself. Rather, today's topic is focused on how we add new content and keep the existing material up-to-date. For that, you need a system to manage your content, known in the industry as a Content Management System (CMS), and more importantly you need people to follow and use that system.
Nearly every business seeking a social media presence dreams of obtaining a colossal number of “likes.” After all, numbers speak to us--they’re quantifiable and we know how to process them. Tactics such as Facebook advertisements and splashy social media contests can aid in seeing an immediate increase in such numbers. Here are four key points to remember when developing a social media presence.