As the old saying goes, you can lead a horse to water, but you can't make them drink. And it's even more true when building a Facebook audience. You can lead visitors to your page, but you must give them reason to "drink" your brand, to subscribe, to frequent your page and converse on your posts; otherwise, your page will become stagnant.
When you hear the words, “lean finely textured beef,” what do you think of? Do you think of a tasty hamburger hot off the grill or maybe you think of the lasagna your grandma used to make? Alright now, what do you think of when you hear the words “pink slime” used in reference to a food you eat on a regular basis? Do your thoughts make your mouth water?