Orange Dot
When you hear the words, “lean finely textured beef,” what do you think of? Do you think of a tasty hamburger hot off the grill or maybe you think of the lasagna your grandma use to make? Alright now, what do you think of when you hear the words “pink slime” used in reference to a food you eat on a regular basis? Do your thoughts make your mouth water?
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Posted under: Agribusiness, Public Relations, Social Media
A group of six from our Omaha office traveled to Kansas City in mid-April for the 2012 Agri-Marketing Conference and Trade Show in Kansas City hosted by the National Ari-Marketing Association (NAMA). A process that started last October ended seven months later with awards and celebrations.
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Posted under: Agency, Agribusiness, Creative, Database Marketing, Interactive, Public Relations, Social Media, Strategy
Tradeshows are a great way to connect with potential buyers and consumers - but don’t forget about the media. Media outlets are often times attending tradeshows to learn about the latest and greatest products and services from leading companies in their niche industries. Whether your agriculture business is B2B or B2C, tradeshow media relations should be a part of your overall communications plan.
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Posted under: Agency, Agribusiness, Media, Public Relations
We talk about it all the time - real connections. It’s what we do and what we know. This campaign for our client, FMC, was no different.
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Posted under: Agribusiness, Public Relations
Last month, Yahoo! posted an article titled, “College Majors That Are Useless.” They listed the number one most useless degree as agriculture with agriculturally-related degrees animal science and horticulture coming in fourth and fifth, respectively. As a graduate with a degree in animal science, I strongly disagree with this article. Here’s why.
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Posted under: Agribusiness