It’s interesting that we have no problem accepting that we must upgrade, replace or exchange software because the old technology won’t cut it in the future. Yet, we have a difficult time applying the same upgrades to our thinking. This was just one of the ideas highlighted at the 2013 National Agri-Marketing Association (NAMA) Conference in Kansas City, April 17-19.
Agribusiness, Regional Brands
A good marketer will tell you, it’s important to make the time to get out and connect with your customers, exploring their motivations, needs and lifestyle. We sought this information and more in our travels of California, with our client, Reinke.
As the old saying goes, you can lead a horse to water, but you can't make them drink. And it's even more true when building a Facebook audience. You can lead visitors to your page, but you must give them reason to "drink" your brand, to subscribe, to frequent your page and converse on your posts; otherwise, your page will become stagnant.
When you hear the words, “lean finely textured beef,” what do you think of? Do you think of a tasty hamburger hot off the grill or maybe you think of the lasagna your grandma used to make? Alright now, what do you think of when you hear the words “pink slime” used in reference to a food you eat on a regular basis? Do your thoughts make your mouth water?
A group of six from our Omaha office traveled to Kansas City in mid-April for the 2012 Agri-Marketing Conference and Trade Show in Kansas City hosted by the National Ari-Marketing Association (NAMA). A process that started last October ended seven months later with awards and celebrations.