Orange Dot
With May graduation quickly approaching, most soon-to-be graduates are busy searching for the answer to the dreaded question, “What am I going to do once I have my diploma?” For some it will be continuing their education with post-graduate school, but for most it will be frantically trying to land their first job – before they have to move back to their parents’ basement.
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Posted under: Agency, Branding, Creative, Interactive, Marketing, Public Relations, Social Media, Strategy
You’re in a brainstorm. A few dozen ideas are thrown on the whiteboard—some of them are just plain crazy. When the meeting is over, you take your notes back to your office and pick each idea apart. Logistics. Cost. Client comfort level. Technological hurdles. There are a hundred reasons not to pursue the crazy ideas—sometimes really good reasons. But other times, there’s an oddball idea that captures your attention, and if you’re lucky, your client’s and audience’s attention as well. That was the case with the “Get Your Game Face On” promotion for Bad Boy Buggies.
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Posted under: Agency, Outdoor Recreation, Branding, Creative, Public Relations
When I tell college students that part of my job entails watching hours and hours of fishing shows on TV, they all scramble to get to the door and line up to apply for my job. Okay, it’s only a small part of what I do, but to my clients it’s pretty darn important.
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Posted under: Agency, Outdoor Recreation, Public Relations
At the 1st annual Facebook Marketing Conference on February 29, 2012, Facebook announced and rolled out the timeline layout for brand pages. The roll out gives brands an enhanced engagement opportunity with a new design and new content display features. These features have a heavy marketing focus and allow new and exciting ways for brands to leverage their social network.
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Posted under: Agency, Branding, Creative, Interactive, Marketing, Public Relations, Social Media, Strategy