Agency, Construction, Health Care, Regional Brands
Several of us braved the cold and snow to attend this year’s Nebraska ADDY awards banquet held in Omaha. The food was good, the theme was fun and the after party was even more fun, but my favorite part was seeing the work. It’s motivating and inspiring to see the great creative work that’s coming out of Nebraska.
It started as a great idea. It gave office workers, who had to sit in close quarters to each other in endless lines, a sense of privacy and space. It initially increased productivity and enabled focus. However, as popular culture states, cubicles became a symbol of isolation and uniformity. This is true in the creative field – there is something that dies inside a square structure covered in gray fabric.