Agency, Green Industry
There was a time when brand management responsibilities focused largely on making certain that your company and products had a consistent look and feel across all marketing communications materials and in all market segments. In today’s digital world, brand management is now a round-the-clock responsibility, with your organization represented across an increasingly fragmented media environment. It’s more than managing consistency; it’s managing an “experience” for both the distributors and end users of your products.
For the first time, more than half of all American mobile customers own a smartphone, according to a report released in May by Nielsen. That's up from 38% a year ago, with YouTube being one of the top 5 most visited mobile apps. The number of iPhone and Android users doubled last year, so it has never been a better time to use video to help brand your company and increase SEO.
The rapid growth of smartphones and tablets means that as much as half of your audience will access your email messages on mobile devices. That growth opens many exciting opportunities for marketers, but also presents new challenges when it comes to designing messages. Potential customers form perceptions of your brand based on your marketing communications. Email messages that are difficult to read and interact with give prospective customers reason to question the quality of the products and service you will deliver.
Selecting the right name is one of the key steps in your product launch. Because a name is your customer’s first impression of your product—and by extension your brand. Miss the mark and you might not get a second chance. How do you make sure that you get it right? We outline the process here.