Orange Dot
You have established all of your social media profiles (Facebook, Twitter, Google+, LinkedIn, YouTube) and you’ve spent countless hours developing an editorial calendar on what and when to post. Now what? How do you further promote your branded content and get it shared through the social universe?
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Posted under: Agency, Interactive, Public Relations, Social Media, Strategy
When you hear the words, “lean finely textured beef,” what do you think of? Do you think of a tasty hamburger hot off the grill or maybe you think of the lasagna your grandma use to make? Alright now, what do you think of when you hear the words “pink slime” used in reference to a food you eat on a regular basis? Do your thoughts make your mouth water?
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Posted under: Agribusiness, Public Relations, Social Media
In part one of my One Web series of posts I professed my love/hate relationship with the mobile web as well as the enormous growth of search on mobile devices (feel free to read the article here).
First, let's recap the concept of One Web. It’s a rather broad concept with a single important principle at heart – the web should be open. Regardless of what device you're using or what browser you're accessing content from, no one should be left out. The One Web concept suggests our content should be optimized for any device or browser.
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Posted under: Agency, Interactive, Strategy
A group of six from our Omaha office traveled to Kansas City in mid-April for the 2012 Agri-Marketing Conference and Trade Show in Kansas City hosted by the National Ari-Marketing Association (NAMA). A process that started last October ended seven months later with awards and celebrations.
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Posted under: Agency, Agribusiness, Creative, Database Marketing, Interactive, Public Relations, Social Media, Strategy
There is a lot of construction going on in downtown Lincoln right now; I see it every morning driving in to work. Because we are always looking for ways to connect with the construction market firsthand, we decided to take a few people over to one of the sites for an afternoon visit.
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Posted under: Construction