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Orange Dot

Jun
18
2014

Agency

Key Considerations for Mobile App Development

Megan Jenkins, Account Manager

With the continued growth and proliferation of mobile devices, the development of branded mobile applications is a hot topic. Health care marketers must recognize the growing need for mobile apps, the context in which their target audiences use them and the steps required to keep the app relevant and useful.

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Posted under: Agency, Interactive, Marketing, Strategy

Jun
12
2014

Green Industry

Growth through Acquisition

Kelly Tyrrell, Account Manager, Green Industry

In every industry, companies changing hands is becoming routine. The Green Industry is no exception. In 2011, Swanson Russell was an eyewitness to a changing of the guard. Israeli Chemicals Ltd. (ICL) acquired Scotts Professional Products, an agency client for more than a decade. Announcement of this acquisition was publicized and a new name for this global professional business group was introduced: Everris®.

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Posted under: Green Industry

Jun
04
2014

Agency

Boomerangs

Charlie Stephan, Senior Writer/Producer

Our “boomerangs” (employees who have left for other opportunities and then returned to Swanson Russell) sat down to talk to us about what brought them back to Swanson Russell.

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Posted under: Agency

Jun
04
2014

Agency

Real Connection™: Our Agency’s Brand Promise to Clients

Brian Boesche, Partner/Chief Creative Officer

As an advertising/communications agency, we are disciples of the power of a brand and upholding a promise that is well communicated to its audience. And, while we preach these things for our clients, we also believe in its power for our own business. That’s where Real Connection™ comes in.

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Posted under: Agency, Branding

May
30
2014

Green Industry

The Big Picture: Opportunities and Threats (Part 4 of 4)

Stephanie Riekhof/Associate Account Supervisor, Jeff Deans/Writer

Adjusting to the business atmosphere isn’t a choice for green industry contractors; it’s a necessity if they hope to keep their doors open. Forward-thinking businessmen are always looking for ways to leverage opportunities and protect themselves from threats. Here is what’s on their minds.

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Posted under: Green Industry