Recently, we have seen a rise in a new type of consumer marketing: branded services. Rather than inundating people with the catchy one-liners and flashy visuals of traditional advertising, there has been a shift to provide that same consumer with something of value. Often a branded service can drive regular interaction with the consumer, in a more meaningful way than an ad campaign would.
I’m sitting in a fire station break room in Papillion, Nebraska. As the firefighters wander through the door, I get my notes sorted and my pen ready. Why am I here, when I clearly don’t fit in?
Posted under: Agency
Professional organizations, like the National Agri-Marketing Association (NAMA), serve as a platform for individuals to gain experience, network with others in their industries and further develop their professional skills. Get involved today and you’ll already be a step ahead of the competition.
Posted under: Agribusiness
Life in the cattle business has changed a great deal since the days of the open range but some challenges remain the same. To help producers keep their cattle healthy, Merck Animal Health teamed with Swanson Russell to help build their home on the digital range.