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  • Feb
    24
    2015

    Health Care

    Why Your Website Should be Priority #1

    Heidi W. Grunkemeyer, Account Supervisor

    The patient experience begins online. What will consumers’ experience be on YOUR website? We have some tips to keep your website current and user-friendly.

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    Posted under: Health Care, Interactive

  • Feb
    24
    2015

    Agency

    What I Do Around Here: Art Director

    Ashley Stephan, Art Director

    In an effort to demystify the ad agency and its various positions, our new series, “What I Do Around Here” lets different SR employees explain their job, in their own words. So whether you’re a client wondering what you’re paying for or an aspiring intern wondering what you’re getting yourself into, we hope this series sheds some light on just how we do what we do.

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    Posted under: Agency

  • Feb
    04
    2015

    Agribusiness

    Let the Agricultural Trade Show Season Begin

    Kellie Wostrel, APR

    If you’ve ever prepared your company to attend a trade show, you know that it takes an enormous amount of time, energy and resources. No doubt a trade show can be an exhausting experience, but it can also be invigorating. And, it can provide lead-generating and relationship building opportunities. Don’t miss this chance to make a meaningful connection with your customers, industry influencers and the media. Here are a few ideas to help you prepare for your time at a trade show.

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    Posted under: Agribusiness, Public Relations

  • Dec
    23
    2014

    Agency

    Facebook Casts Shadow of Doubt with New Rules for Brands’ Pages

    Justin Klemsz, Interactive Producer

    This is a major change for brands on Facebook -- one that could have serious implications for social media strategies worldwide. However, for all its possible importance, there’s plenty of mystery concerning the effectiveness of Facebook’s post-killing algorithm and where it draws the line between allowable post and “free ad.” Here are three things you can do to make sure your Facebook posts are seen in 2015.

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    Posted under: Agency, Social Media, Strategy

  • Dec
    03
    2014

    Agribusiness

    Traveling the Back Roads with "The Minute" Host, Jake Turner

    Kathleen Durkin, Vice President/Creative Director

    Two years. Twenty-nine episodes. Fourteen states. Twenty-four locations. One highly popular host with a loyal following. And countless friends made throughout the Corn and Soybean Belts. From the first episode, The Minute online video series that we created for FMC has been an exciting journey with no final destination except to inform growers through lively and entertaining interviews.

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    Posted under: Agribusiness, Creative, Database Marketing, Interactive, Media, Public Relations, Strategy