Google+

Blog Categories

Archives

Search

Orange Dot

  • Oct
    03
    2014

    Construction

    We Started a Revolution

    Kathleen Durkin, Vice President/Creative Director

    We started a revolution. In 2013 when we launched the Zuprevolution campaign for Zuprevo™ antibiotic (Merck Animal Health), we presented livestock producers with a new-chemistry alternative to traditional bovine respiratory disease (BRD) therapy. Cattle producers raised the Zuprevo flag—and their voices—in this “take action” campaign.

    Continue reading this article

    Posted under: Construction, Creative

  • Sep
    30
    2014

    Agency

    SR Tunesday: Wade's Playlist

    Wade Hilligoss, PR Writer

    We've asked different SR employees to share the Spotify playlists they use to stay productive from day-to-day - whether they're coding a website, laying out a catalog or crafting a creative brief. We'll share them on Tuesday from time to time here at Orange Dot as part of our Swanson Russell Tunesday series.

    Continue reading this article

    Posted under: Agency

  • Sep
    26
    2014

    Health Care

    Tips on Developing Physician Support for Marketing

    Megan Jenkins, Account Manager

    As we continue to see a rise in physician-lead healthcare organizations as well as mergers and acquisitions of physician practices into large health systems, it’s even more important for marketers to establish trusting relationships with physicians and build credibility as you lead them through marketing strategy. We’ve compiled several ideas to get you started.

    Continue reading this article

    Posted under: Health Care, Strategy

  • Sep
    24
    2014

    Agribusiness

    A Stone’s Throw Away from Perfection: Growing Up in the Country

    Kathleen Durkin, Vice President/Creative Director

    You never know what to expect when you grow up on a remote cow-calf ranch in the middle of South Dakota. Country kids learn at an early age to take life in stride, do their part and survive despite the fact that 35 miles of poorly maintained dirt and gravel roads separate you from the nearest grocery store, theater, or anyone you’re not related to.

    Continue reading this article

    Posted under: Agribusiness, Creative

  • Sep
    23
    2014

    Construction

    Bringing Safety to the Airwaves

    Kelsey Richard, Writer/Producer

    The propane industry had a clear message for residential users: Plan ahead for winter to keep your family safe and comfortable. Here’s how we helped them spread the word.

    Continue reading this article

    Posted under: Construction, Creative, Media, Public Relations, Strategy