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Orange Dot

Jul
25
2014

Agribusiness, Construction, Green Industry, Health Care, Outdoor Recreation, Regional Brands

Are You Annoying Your Web Users?

Quiller Caudill, Interactive Development Manager

Over the last two decades, the information superhighway has evolved and matured into arguably the most critical element of global communications, but like the rest of us, it didn’t get that far without picking up a few bad habits along the way.

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Posted under: Agribusiness, Construction, Green Industry, Health Care, Outdoor Recreation, Regional Brands, Interactive

Jul
18
2014

Agency, Green Industry

Takeaways from TOCA

Lynette Von Minden, Senior Public Relations Counsel

Since 1990, the Turf & Ornamental Communicators Association, or TOCA, has served as a connecting point for people in the Green Industry. Marketers, journalists and public relations people who work in the landscape, golf and horticulture markets join TOCA to network, share ideas and find common ground. Since the Green Industry is one of Swanson Russell’s primary areas of focus, TOCA has always been near and dear to our hearts.

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Posted under: Agency, Green Industry, Creative, Interactive, Public Relations, Social Media

Jul
17
2014

Agency

Which Facebook Analytics Really Matter

Alexis Abel, Public Relations Counsel

In the age of social media, where KPIs (key performance indicators) and ROI (return-on-investment) are increasingly important, everyone has to be a numbers person. The good news about social is that it’s extremely measureable. The bad news is that there are a lot of things you could spend your time measuring.

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Posted under: Agency, Social Media

Jul
15
2014

Agency, Green Industry

Pitching the Exclusive

Melissa Dohmen, Public Relations Counsel

For most clients, our PR team leads the planning and execution of both B2B and B2C PR strategies. At times, managing trade versus consumer PR feels like a different job entirely. But often our priority is the same: to find and highlight the best stories, first. One of the ways we accomplish this is by pitching “exclusive” stories to top journalists and news outlets, allowing them to break big news first.

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Posted under: Green Industry, Agency, Public Relations, Strategy

Jul
14
2014

Agency

Match Making 101: How to Assess Cultural Fit in the Interview Process

Katie Rhone, Selection & Development Manager

You may have found the perfect job that is in alignment with your talents and career aspirations, but if the culture is not the right fit, this may cost you in the long run.

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Posted under: Agency