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Orange Dot

  • Nov
    25
    2014

    Agency

    SR Tunesday: Jess's Playlist

    Jess Lightner, Marketing Coordinator

    We've asked different SR employees to share the Spotify playlists they use to stay productive from day-to-day - whether they're coding a website, laying out a catalog or crafting a creative brief. We'll share them on Tuesday from time to time here at Orange Dot as part of our Swanson Russell Tunesday series.

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    Posted under: Agency

  • Nov
    11
    2014

    Agency

    SR Tunesday: Eric's Playlist

    Eric Bowman, Interactive Producer

    We've asked different SR employees to share the Spotify playlists they use to stay productive from day-to-day - whether they're coding a website, laying out a catalog or crafting a creative brief. We'll share them on Tuesday from time to time here at Orange Dot as part of our Swanson Russell Tunesday series.

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    Posted under: Agency, Interactive, Social Media

  • Nov
    07
    2014

    Health Care

    3 Trends in Healthcare Marketing

    Heidi Grunkemeyer, Account Supervisor

    Embrace change. Take risks. Be brave. Be fearless. I heard a lot of this at the SHSMD (Society for Healthcare Strategy & Marketing Development) 2014 conference in San Diego this month. Sounds like we’re going into battle, doesn’t it? At times that’s exactly what it feels like as a health care marketer!

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    Posted under: Health Care

  • Nov
    05
    2014

    Agency

    What I Do Around Here: Traffic

    Jenna Sutterfield, Assistant Traffic Manager

    When people ask me what my job is, I tell them that I work in the Traffic department at an advertising agency. Some ask if that means that I work in the parking lot, and some even ask if I wear a bright orange safety vest. Although I wouldn’t mind the fresh air, orange isn’t really my color.

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    Posted under: Agency

  • Oct
    29
    2014

    Outdoor Recreation

    How We Created The “Best Press Kit Ever”

    Jeff Patterson, Senior Vice President, Director of Public Relations

    Our mission: Catch the attention of the top 15 golf writers in the world with the news about Leupold’s latest rangefinder. Here’s how we pulled it off with a mailer that was later called “the best press kit ever.”

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    Posted under: Outdoor Recreation, Branding, Public Relations