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Orange Dot

Apr
22
2014

Outdoor Recreation

Maximize Consumer Relationships with Branded Services

Andrew Clabaugh, Senior Interactive Developer

Recently, we have seen a rise in a new type of consumer marketing: branded services. Rather than inundating people with the catchy one-liners and flashy visuals of traditional advertising, there has been a shift to provide that same consumer with something of value. Often a branded service can drive regular interaction with the consumer, in a more meaningful way than an ad campaign would.

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Posted under: Outdoor Recreation, Branding, Interactive, Strategy

Apr
18
2014

Agency

Making the Most of Client Workshops

Kelsey Richard, Associate Writer/Producer

I’m sitting in a fire station break room in Papillion, Nebraska. As the firefighters wander through the door, I get my notes sorted and my pen ready. Why am I here, when I clearly don’t fit in?

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Posted under: Agency

Apr
16
2014

Agribusiness

Belonging to NAMA

Laura Witte, Marketing Coordinator

Professional organizations, like the National Agri-Marketing Association (NAMA), serve as a platform for individuals to gain experience, network with others in their industries and further develop their professional skills. Get involved today and you’ll already be a step ahead of the competition.

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Posted under: Agribusiness

Mar
28
2014

Agribusiness

Riding the Digital Range

Kevin Stillman, Public Relations Associate

Life in the cattle business has changed a great deal since the days of the open range but some challenges remain the same. To help producers keep their cattle healthy, Merck Animal Health teamed with Swanson Russell to help build their home on the digital range.

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Posted under: Agribusiness, Public Relations, Social Media

Mar
26
2014

Agribusiness

Turning the Tables on Ag

Jill Heggen, Public Relations Counsel

Agriculture provides almost everything we eat, use and wear on a daily basis. So this year, on National Ag Day, we turned the tables on ag.

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Posted under: Agribusiness, Creative, Public Relations, Social Media