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  • May
    13
    2015

    Agribusiness

    Making the Case for Beef

    Kellie Wostrel, APR, Public Relations Manager

    Perception, misconception and the need to better educate consumers — there are a million scenarios that apply to this, right? As a public relations practitioner who works in agriculture, these are constant challenges. Our industry is always working to better educate consumers to help them make the best dietary choices for themselves and their families. And sometimes, when trends and stereotypes meet “ag”, it feels like even when we’re winning some battles we’re having a tougher time winning the war. I recently read an article that confirmed just that.

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    Posted under: Agribusiness, Public Relations

  • May
    08
    2015

    Health Care

    We’re #1! Wait, we’re #5! #10! What do hospital rankings mean, and are they useful to consumers?

    Heidi W. Grunkemeyer, Account Supervisor

    You’re #1 according to one ranking system and #10 according to another. Your physicians want you to promote their latest accolade. But what do these rankings mean to consumers? Are we helping them determine which hospitals offer higher-quality, safer care? Is that even what they care about?

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    Posted under: Health Care, Branding, Strategy

  • Apr
    30
    2015

    Health Care

    We promote and champion for wellness, but are you taking care of yourself?

    Heidi W. Grunkemeyer, Account Supervisor

    At the Healthcare Marketing & Physician Strategies Summit this month, Swanson Russell sponsored a Meditation Session where hospital marketers learned techniques to quiet their minds amid all the hustle and bustle of Las Vegas, the conference, and our everyday lives.

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    Posted under: Health Care

  • Apr
    01
    2015

    Construction

    Unifying the Online Brand Experience of Dealer Networks

    Quiller Caudill, Interactive Developer Manager

    Brands that have an extension dealer network often experience a common marketing challenge: balancing what the overall brand needs to accomplish with the realistic abilities and resources of individual dealerships. That challenge gets even more difficult when dealing with digital media like the web due to the inherent, unavoidable overhead and learning curve of marketing online.

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    Posted under: Construction, Interactive

  • Mar
    16
    2015

    Agribusiness

    Test Your Ag Knowledge

    Jill Heggen, Public Relations Counsel

    Agriculture is Nebraska’s top industry, contributing $22.6 billion to the state’s economy each year. But how much does the average person know about this vital industry that touches every one of our lives, every day? We’ve created a fun and challenging quiz about the business that puts food on our tables and clothes on our backs.

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    Posted under: Agribusiness, Creative, Interactive