While planning a trip, have you ever visited a hotel website and then noticed for the next several weeks (or even longer) you keep seeing ads for that same hotel every time you go online? Is it just a coincidence? Probably not. You are likely being “remarketed” to. What exactly is remarketing and how can it work for you?
From Our Blog
Recently, we have seen a rise in a new type of consumer marketing: branded services. Rather than inundating people with the catchy one-liners and flashy visuals of traditional advertising, there has been a shift to provide that same consumer with something of value. Often a branded service can drive regular interaction with the consumer, in a more meaningful way than an ad campaign would.
Regardless of the industry you work in, you have probably worked with a strategic partner at some point. Strategic partnerships are particularly beneficial in marketing. In addition to sharing costs, these partnerships will also allow you to reach a larger, varied audience and build trust by associating with other valued brands. However, not all companies make great partners for each other.