Our mission: Catch the attention of the top 15 golf writers in the world with the news about Leupold’s latest rangefinder. Here’s how we pulled it off with a mailer that was later called “the best press kit ever.”
From Our Blog
Every year since 1992, Swanson Russell has worked with firearms client Weatherby, Inc. to plan and facilitate a writers’ conference. Here are four not-so-obvious lessons we have learned that can make any media event more effective.
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Over the last two decades, the information superhighway has evolved and matured into arguably the most critical element of global communications, but like the rest of us, it didn’t get that far without picking up a few bad habits along the way.