Over the last two decades, the information superhighway has evolved and matured into arguably the most critical element of global communications, but like the rest of us, it didn’t get that far without picking up a few bad habits along the way.
From Our Blog
While planning a trip, have you ever visited a hotel website and then noticed for the next several weeks (or even longer) you keep seeing ads for that same hotel every time you go online? Is it just a coincidence? Probably not. You are likely being “remarketed” to. What exactly is remarketing and how can it work for you?
Recently, we have seen a rise in a new type of consumer marketing: branded services. Rather than inundating people with the catchy one-liners and flashy visuals of traditional advertising, there has been a shift to provide that same consumer with something of value. Often a branded service can drive regular interaction with the consumer, in a more meaningful way than an ad campaign would.