The Best Ideas Make You Nervous
Mar
08
You’re in a brainstorm. A few dozen ideas are thrown on the whiteboard—some of them are just plain crazy. When the meeting is over, you take your notes back to your office and pick each idea apart. Logistics. Cost. Client comfort level. Technological hurdles. There are a hundred reasons not to pursue the crazy ideas—sometimes really good reasons. But other times, there’s an oddball idea that captures your attention, and if you’re lucky, your client’s and audience’s attention as well. That was the case with the “Get Your Game Face On” promotion for Bad Boy Buggies.
Posted under: Agency, Outdoor Recreation, Branding, Creative, Public Relations