You are in the process of developing a new brand campaign, but your health system website is in the midst of a major overhaul that will take at least twelve months to complete. Where do you drive people to for an online experience? In instances like these, a campaign microsite is always a good option.
From Our Blog
There’s been no shortage of business news in Lincoln over the past few years. Longstanding companies have relocated to new offices near and far. Startups have launched. Doors have been closed. Mergers and buyouts have shaken up the scene.
Within this shifting landscape, Swanson Russell has stayed the course, continuing to grow through a stable and sustainable approach to business. It’s a formula that’s worked for us for over 50 years. It may not have the same headline power as the aforementioned “moves,” but we think it should.
You’re #1 according to one ranking system and #10 according to another. Your physicians want you to promote their latest accolade. But what do these rankings mean to consumers? Are we helping them determine which hospitals offer higher-quality, safer care? Is that even what they care about?