Swanson Russell

Managing Your Hospital’s Image Online

There was a time when a hospital marketer’s brand management responsibilities were largely confined to making certain that the hospital had a consistent look and feel across all marketing communications materials – including brochures, the annual report, and the occasional ad campaign. In today’s digital world, brand management is now a ‘round-the-clock responsibility, with your hospital represented across an increasingly fragmented media environment. It’s more than managing consistency; it’s managing an “experience.” A tall order, but it may be the most important work you do. Here are a few tips on brand management in the digital space.

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Posted under: Health Care, Branding, Interactive, Social Media, Strategy