As we continue to see a rise in physician-lead healthcare organizations as well as mergers and acquisitions of physician practices into large health systems, it’s even more important for marketers to establish trusting relationships with physicians and build credibility as you lead them through marketing strategy. We’ve compiled several ideas to get you started.
From Our Blog
Over the last two decades, the information superhighway has evolved and matured into arguably the most critical element of global communications, but like the rest of us, it didn’t get that far without picking up a few bad habits along the way.
Many of the things we heard from speakers and practitioners alike are not new, but they are becoming increasingly important: building and maintaining a strong brand, digital marketing, content marketing and metrics, metrics, metrics.
Posted under: Health Care