Health Care

Health care marketing is a complex case, selling something consumers hope they never need. Building strong connections before illness strikes can be the difference between full beds and empty waiting rooms.

Health Care

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Creighton University Medical Center
Health Care

Kleenex Box

Portneuf Medical Center
Health Care

Introducing Idaho’s Most Advanced Care

USC University Hospital
Health Care

Fight On

BlueCross BlueShield
Health Care

One Less Thing to Worry About™

USC University Hospital
Health Care

See the Doctors They See

BlueCross BlueShield
Health Care

Be OK

Creighton University Medical Center
Health Care

Call or Be Called

USC University Hospital
Health Care

Dodgers

BryanLGH
Health Care, Regional Brands

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From Our Blog

7 Benefits of a Health Care Email Marketing Program

Apr
16

According to a recent Ad Age Ipsos survey, ALL age groups preferred to receive communications about health care via email, followed by mail, phone and text messaging. The margins between email and other modes of communication were wide in all but the most rural areas.

Email marketing is on the rise, and health care marketers are beginning to take notice. Our clients consistently rate email as one of their most important and effective communications tools. There are several reasons for this rise in popularity.

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Posted under: Health Care, Branding, Database Marketing, Interactive, Strategy

Health Observances Can Drive Marketing Messages

Feb
22

We all know that February is national Heart Month. Did your hospital use this designation as an opportunity to talk to the marketplace about the prevention, diagnosis or treatment of heart disease? Good for you. But how many of the other monthly health observances throughout the year do you use to drive your marketing messages?

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Posted under: Health Care, Creative, Strategy

2012 Nebraska Addys

Feb
15

Several of us braved the cold and snow to attend this year’s Nebraska ADDY awards banquet held in Omaha. The food was good, the theme was fun and the after party was even more fun, but my favorite part was seeing the work. It’s motivating and inspiring to see the great creative work that’s coming out of Nebraska.

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Posted under: Agency, Construction, Health Care, Regional Brands, Branding, Creative, Database Marketing, Interactive, Marketing, Media, Public Relations, Social Media, Strategy