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Health care marketing is a complex case, selling something consumers hope they never need. Building strong connections before illness strikes can be the difference between full beds and empty waiting rooms.

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Barnes-Jewish Hospital
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Ann B. Barshinger Cancer Institute

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Health Care

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See the Doctors They See

BlueCross BlueShield
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Be OK

Creighton University Medical Center
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From Our Blog

Are You Annoying Your Web Users?

Jul
25

Over the last two decades, the information superhighway has evolved and matured into arguably the most critical element of global communications, but like the rest of us, it didn’t get that far without picking up a few bad habits along the way.

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Posted under: Agribusiness, Construction, Green Industry, Health Care, Outdoor Recreation, Regional Brands, Interactive

What I Saw at the Forum

May
22

Many of the things we heard from speakers and practitioners alike are not new, but they are becoming increasingly important: building and maintaining a strong brand, digital marketing, content marketing and metrics, metrics, metrics.

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Posted under: Health Care

Make Remarketing Work for Your Clients

May
13

While planning a trip, have you ever visited a hotel website and then noticed for the next several weeks (or even longer) you keep seeing ads for that same hotel every time you go online? Is it just a coincidence? Probably not. You are likely being “remarketed” to. What exactly is remarketing and how can it work for you?

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Posted under: Agribusiness, Construction, Green Industry, Health Care, Outdoor Recreation, Regional Brands, Media, Strategy