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Health Care

Health care marketing is a complex case, selling something consumers hope they never need. Building strong connections before illness strikes can be the difference between full beds and empty waiting rooms.

Health Care

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Barnes-Jewish Hospital
Health Care

National Leaders

Lancaster General Health
Health Care

Ann B. Barshinger Cancer Institute

Children's National Health System
Health Care

Just Right

USC University Hospital
Health Care

See the Doctors They See

BlueCross BlueShield
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Be OK

Creighton University Medical Center
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Call or Be Called

See All Work

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Clients

From Our Blog

What I Saw at the Forum

May
22

Many of the things we heard from speakers and practitioners alike are not new, but they are becoming increasingly important: building and maintaining a strong brand, digital marketing, content marketing and metrics, metrics, metrics.

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Posted under: Health Care

Make Remarketing Work for Your Clients

May
13

While planning a trip, have you ever visited a hotel website and then noticed for the next several weeks (or even longer) you keep seeing ads for that same hotel every time you go online? Is it just a coincidence? Probably not. You are likely being “remarketed” to. What exactly is remarketing and how can it work for you?

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Posted under: Agribusiness, Construction, Green Industry, Health Care, Outdoor Recreation, Regional Brands, Media, Strategy

Branding in the Era of Health Insurance Exchanges

May
01

Millions of Americans have just become insured on the country’s new health insurance exchanges. That’s a whole lot of new paying customers. And when the time comes for them to need care, they’ll be making their provider selection partly on the power of its brand. Is your hospital a preferred brand?

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Posted under: Health Care, Branding