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Health Care

Health care marketing is a complex case, selling something consumers hope they never need. Building strong connections before illness strikes can be the difference between full beds and empty waiting rooms.

Health Care

Work

Bryan Health
Regional Brands, Health Care

Known For Heart

Creighton University Medical Center
Health Care

Kleenex Box

Portneuf Medical Center
Health Care

Introducing Idaho’s Most Advanced Care

USC University Hospital
Health Care

Fight On

BlueCross BlueShield
Health Care

One Less Thing to Worry About™

USC University Hospital
Health Care

See the Doctors They See

BlueCross BlueShield
Health Care

Be OK

Creighton University Medical Center
Health Care

Call or Be Called

USC University Hospital
Health Care

Dodgers

Bryan Health
Regional Brands, Health Care

What’s Next

See All Work

Health Care

Clients

From Our Blog

How to Capitalize on the New Marketing Realities

Mar
26

As health care marketers, we are all guilty of creating and utilizing marketing communications born from the “echo chamber” of traditional hospital marketing. When I need a fresh insight, I find it pays to step out of the health care industry and look to the broader context of consumer marketing for ideas that we can adapt to the health care marketplace.

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Posted under: Health Care, Branding, Interactive, Social Media, Strategy

Why Consumers Are Bored with Your Hospital Advertising

Feb
20

Why Consumers Are Bored with Your Hospital Advertising

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Posted under: Health Care, Branding, Creative, Strategy

Managing Your Hospital’s Image Online

Jan
24

There was a time when a hospital marketer’s brand management responsibilities were largely confined to making certain that the hospital had a consistent look and feel across all marketing communications materials – including brochures, the annual report, and the occasional ad campaign. In today’s digital world, brand management is now a ‘round-the-clock responsibility, with your hospital represented across an increasingly fragmented media environment. It’s more than managing consistency; it’s managing an “experience.” A tall order, but it may be the most important work you do. Here are a few tips on brand management in the digital space.

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Posted under: Health Care, Branding, Interactive, Social Media, Strategy