Like many of our clients in the B2B space, the sales team at Vista Professional Outdoor Lighting embraces mobile technology and uses it to help sell their products; whether that means they are using their latest app or getting the most current product information from their website. That’s why when we helped re-design their website last year, they opted to go the extra mile and optimize the site for mobile. As a whole, B2B businesses are adopting mobile at a rapid pace.
From Our Blog
Brands of all sizes, come sit down. We need to talk about your behavior on social media. It may be hard to admit, but no matter how close you feel to your audience, you have to remember that they’re not your friends. The sooner you accept that, the sooner you can enjoy the special opportunity you have as a marketer using social media.
Reaching your green industry audience online may seem like a daunting task – especially if your product is geared towards one of the niche parts of that market, such as greenhouse owners and managers or golf course superintendents. Regardless of the online audience you are after, following a simple set of rules can help streamline the process. This post looks at the steps to take in order to ensure that your next green industry online campaign is a successful one.