Brands of all sizes, come sit down. We need to talk about your behavior on social media. It may be hard to admit, but no matter how close you feel to your audience, you have to remember that they’re not your friends. The sooner you accept that, the sooner you can enjoy the special opportunity you have as a marketer using social media.
From Our Blog
Reaching your green industry audience online may seem like a daunting task – especially if your product is geared towards one of the niche parts of that market, such as greenhouse owners and managers or golf course superintendents. Regardless of the online audience you are after, following a simple set of rules can help streamline the process. This post looks at the steps to take in order to ensure that your next green industry online campaign is a successful one.
Real Connection™ is our foundation. It’s our way of describing how we bring our clients’ brands together with the people who use them. We get that it’s more than a purchasing decision; we want people to develop an emotional connection with our clients’ brands. In order to do that, we make an effort to fully understand our clients’ products and services – whether that means talking to the sales team at a trade show, visiting a dealership, touring the production facility or meeting for the sole purpose of product training.