Over the last two decades, the information superhighway has evolved and matured into arguably the most critical element of global communications, but like the rest of us, it didn’t get that far without picking up a few bad habits along the way.
From Our Blog
Since 1990, the Turf & Ornamental Communicators Association, or TOCA, has served as a connecting point for people in the Green Industry. Marketers, journalists and public relations people who work in the landscape, golf and horticulture markets join TOCA to network, share ideas and find common ground. Since the Green Industry is one of Swanson Russell’s primary areas of focus, TOCA has always been near and dear to our hearts.
For most clients, our PR team leads the planning and execution of both B2B and B2C PR strategies. At times, managing trade versus consumer PR feels like a different job entirely. But often our priority is the same: to find and highlight the best stories, first. One of the ways we accomplish this is by pitching “exclusive” stories to top journalists and news outlets, allowing them to break big news first.