Regardless of the industry you work in, you have probably worked with a strategic partner at some point. Strategic partnerships are particularly beneficial in marketing. In addition to sharing costs, these partnerships will also allow you to reach a larger, varied audience and build trust by associating with other valued brands. However, not all companies make great partners for each other.
From Our Blog
Like many of our clients in the B2B space, the sales team at Vista Professional Outdoor Lighting embraces mobile technology and uses it to help sell their products; whether that means they are using their latest app or getting the most current product information from their website. That’s why when we helped re-design their website last year, they opted to go the extra mile and optimize the site for mobile. As a whole, B2B businesses are adopting mobile at a rapid pace.
Brands of all sizes, come sit down. We need to talk about your behavior on social media. It may be hard to admit, but no matter how close you feel to your audience, you have to remember that they’re not your friends. The sooner you accept that, the sooner you can enjoy the special opportunity you have as a marketer using social media.