Trade show booth promotions are tricky. So, how do you plan and execute a booth promotion that draws traffic to your booth, keeps attention on your booth, and simply and effectively sells your message?
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While planning a trip, have you ever visited a hotel website and then noticed for the next several weeks (or even longer) you keep seeing ads for that same hotel every time you go online? Is it just a coincidence? Probably not. You are likely being “remarketed” to. What exactly is remarketing and how can it work for you?
Regardless of the industry you work in, you have probably worked with a strategic partner at some point. Strategic partnerships are particularly beneficial in marketing. In addition to sharing costs, these partnerships will also allow you to reach a larger, varied audience and build trust by associating with other valued brands. However, not all companies make great partners for each other.