Homeowner Do-it-Yourselfers (DIY) attempting to repair or replace propane gas appliances are putting themselves and their families in danger. And when things go wrong, too often, the media points the finger incorrectly at the propane system. The Propane Education & Research Council (PERC) came to us with the challenge: help us reduce the number of DIY-related accidents without raising unnecessary concern about propane systems.
From Our Blog
Brands that have an extension dealer network often experience a common marketing challenge: balancing what the overall brand needs to accomplish with the realistic abilities and resources of individual dealerships. That challenge gets even more difficult when dealing with digital media like the web due to the inherent, unavoidable overhead and learning curve of marketing online.
We started a revolution. In 2013 when we launched the Zuprevolution campaign for Zuprevo™ antibiotic (Merck Animal Health), we presented livestock producers with a new-chemistry alternative to traditional bovine respiratory disease (BRD) therapy. Cattle producers raised the Zuprevo flag—and their voices—in this “take action” campaign.