Sometimes simple events have an interesting chain reaction. Like when a mason decides to create his own metal scaffolding company, which grows over decades to become an industry standard bearer. Or when his company, Safway, asks for a simple creative solution from the team at Swanson Russell, and ends up with an entirely new brand identity. This is the story of how we’re helping Safway Scaffolding and Access Solutions get to the top.
From Our Blog
Real Connection™ is our foundation. It’s our way of describing how we bring our clients’ brands together with the people who use them. We get that it’s more than a purchasing decision; we want people to develop an emotional connection with our clients’ brands. In order to do that, we make an effort to fully understand our clients’ products and services – whether that means talking to the sales team at a trade show, visiting a dealership, touring the production facility or meeting for the sole purpose of product training.
This year, for the first time, Swanson Russell submitted entries in the Construction Marketing Association STAR awards. These awards recognize marketing excellence among construction industry professionals.