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B-to-B has been in our wheelhouse since Kennedy was president. We’ve put in the time both inside and outside the construction industry – and we know what drives the business owner’s buying decision. Here’s a hint: it’s not you, it’s him.

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Green Industry, Construction

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From Our Blog

Building Strategic Partnerships for Your Brand

Mar
04

Regardless of the industry you work in, you have probably worked with a strategic partner at some point. Strategic partnerships are particularly beneficial in marketing. In addition to sharing costs, these partnerships will also allow you to reach a larger, varied audience and build trust by associating with other valued brands. However, not all companies make great partners for each other.

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Posted under: Agency, Construction, Green Industry, Outdoor Recreation, Strategy

2013 Construction Marketing STAR Awards

Feb
05

The Construction Marketing Association STAR awards annually recognize marketing excellence among construction professionals. This year, Swanson Russell received seven SUPERSTAR awards and six STAR awards for projects for the Propane Education & Research Council, The Safway Group, Vermeer, Vista Professional Outdoor Lighting and Cushman.

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Posted under: Agency, Construction, Marketing

Technology on the Jobsite

Aug
23

It’s not surprising to learn that technology, in one form or another, is becoming a new normal for most people. People check their email, make calls and access their Facebook accounts from a virtually unlimited number of places. The construction site, with all the dirt, grit and heavy machinery, probably isn’t somewhere that you would expect to find such expensive devices. But we know that’s not true.

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Posted under: Construction, Social Media