Brands that have an extension dealer network often experience a common marketing challenge: balancing what the overall brand needs to accomplish with the realistic abilities and resources of individual dealerships. That challenge gets even more difficult when dealing with digital media like the web due to the inherent, unavoidable overhead and learning curve of marketing online.
From Our Blog
We started a revolution. In 2013 when we launched the Zuprevolution campaign for Zuprevo™ antibiotic (Merck Animal Health), we presented livestock producers with a new-chemistry alternative to traditional bovine respiratory disease (BRD) therapy. Cattle producers raised the Zuprevo flag—and their voices—in this “take action” campaign.
The propane industry had a clear message for residential users: Plan ahead for winter to keep your family safe and comfortable. Here’s how we helped them spread the word.